We had the good fortune of connecting with Alexia & Adeline and we’ve shared our conversation below.
Hi Alexia &, can you talk to us a bit about the social impact of your business?
The French Holiday Market was created to promote the Savoir-Faire of French craft makers living in the USA. Small local boutiques and crafters are really important here and invite us to develop our creativity. Craft stores are in every city, and you can start a handmade project within a day. When COVID hit in 2020, we saw all the little holiday markets being cancelled to protect our communities, and I thought of all the crafters who had worked on their creations for the last 3-4 months but couldn’t sell them.
As a web services provider, I know how to build websites from scratch and decided to create a free online multi-vendor platform for crafters. I wanted to offer access to French-speaking vendors living in the USA who are not tech-savvy and have no idea how to sell their products online.
The idea came to me in October, and we built a community of like-minded people in 3 weeks. To launch the online platform in November and promote a maximum amount of vendors, I was helped by two of my friends who graciously dedicated their time for free. We had about 400 products for sale.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The project of the French Holiday Market is not profitable for us. We want to serve our community more than anything. We are fueled by the collaborative energy of working with our vendors. We know their struggles. We know how hard it is to work on your own and how being part of a community is helpful and creates great accountability. Even though we are taking a commission on their sales, it’s only to help us cover some of the costs that are linked with the online business. What sets us apart: we provide free training or bits of advice to our vendors. We create social media content for them. We help them describe their products in a way that interests our audience.
Our first customers were friends and family. We are growing completely organically and are so happy to see that half of our sales now come from out-of-state purchases.
Running an online e-commerce platform and understanding all the marketing behind it is still a learning curve, but Adeline and I are dedicated learning fast and serving our community in the best way possible.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Now that we are moms, our interests are completely different from a few years ago! We are looking for places that accommodate our children, husbands, and eventually us!
The Cayton Children’s Museum is a great stop for a day full of fun with the kiddos.
I (Alexia) love to grab lunch or coffee at any Urth Caffe. When the family is visiting from Europe, we always spend time between Universal Studios, The Getty Museum, Hollywood Boulevard, or Rodeo Drive in Beverly Hills.
I (Adeline) love the Natural History Museum and the Discovery Cube in Los Angeles. It’s scientific and cultural just like I like it!
Beach days are always a success for us! The best spots are in Malibu, and the carrot cake at the Malibu Cafe is to die for!
The Venice canals are also a favorite, and a stroll on Abbot Kinney Boulevard makes us feel trendy again.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The reason why A Positive Future LLC exists is thanks to 2 amazing investors at Sitrova Innovations who believed in my desire to create a service company dedicated to minorities. I wanted to have meaningful work that elevates me and my customers. I wanted to be able to execute my services and had no real business mindset for it. Sitrova Innovations saw the opportunity to mentor me, and decided to help me launch my company in March of 2020. We were only 7 months old when I came to them with the idea of creating an online platform for small vendors who were not aware of the possibilities of online marketing. I wanted to serve them, and it had to be done quickly, safely, and qualitatively. Their skills and ability to build a business and a strategy quickly were really helpful and I am so grateful to them. And once we decided to give the project a “Go,” I had two amazing friends who decided to help and follow me this crazy project. Everyone worked for free, and it was a totally charitable endeavor, and they were all up for it! It easily took hundreds of hours (more than 40 hours per week) to enter the products on the website.