We had the good fortune of connecting with Ali Borowsky and we’ve shared our conversation below.
Hi Ali, can you talk to us a bit about the social impact of your business?
Find Your Anchor is a grassroots movement aimed at suicide prevention, awareness, and education. The premise behind Find Your Anchor is that each person needs an anchor. “Establish an anchor — a dependable, stable, secure base that you can hold on to, one that keeps you firmly planted, no matter what winds or storms may come.” Find Your Anchor doesn’t assume to be the anchor, or have all the answers, rather, it sets out to create a community of anchors, all with the help of some little blue boxes. The physical form of Find Your Anchor is a small blue box packed with various materials designed to inspire, soothe and offer support – such as a 52+ Reasons to Live deck of cards, an infographic on depression, list of resources, a letter, posters, a bracelet, stickers, some other sweet nothings, and a whole lot of good vibes. These boxes are then planted in public places (the library, the Vegas strip, etc.) to be found by those in need; specifically those close to suicide in one way or another. Boxes can also be requested for someone personally struggling, or if you know someone struggling and want to help. We also encourage individuals to add their own inspiration and anchors to their box before passing it along to someone new as a way to organically grow the community. Suicide awareness has long been a cause very near and dear to my heart. Everything I had ever encountered regarding it was so sterile and hospital-brochure-y. I really wanted something that spoke to the person holding the box. This movement, each box, in a lot of ways is a physical representation of me being fortunate enough to be in a better spot – the physical representation of being “anchored” and wanting to pay that forward. For those contemplating suicide, there is an overwhelming sense of loneliness and abandonment, despair, hopelessness. I wanted something specifically for them, a box full of ideas, support and inspiration. A box full of anchors. Designed with them in mind, I wanted those in need to open the box and think “someone cared enough to make this for me.” I wanted to provide, or spark, within them a reason to fight. Find Your Anchor is that reason to fight. It’s 52+ Reasons to Live when you can’t even think of one. It’s that list of resources in your pocket, reminding you there are people all over the country waiting to listen. It’s a reminder that you’re not alone. That there is hope.
Alright, so let’s move onto what keeps you busy professionally?
I was 2.5 years pre-med before I truly discovered art. An advisor was looking over my Organic Chemistry notes one day and asked if I’ve ever looked into graphic design. Long story short – I looked into it, fell in love, applied to the Art Institute, and never looked back. Which leads me to quote the deeply philosophical movie, Sister Act 2: “If you wanna be somebody, if you wanna go somewhere, you better wake up and pay attention.” Pay attention to what sets your soul on fire. Since then, I have designed for Chicago Fire FC, USA Rugby, Dallas Cowboys, Oakland A’s, Firefly Music Festival, Facebook, 3M, and Album Surf. I was also the Design Lead for the NHL Winter Classic + Stadium Series for several years. I think my mom has just finally recovered from my abrupt career transition.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In a non-COVID world? Venice Beach is a definite must. Londboarding and people watching for hours. Korean BBQ (All That BBQ in Irvine) for lunch where we eat until we get the meat sweats. Once we’re rolled out of the restaurant, we’ll make our way to the secret location of a Sofar Sounds show. In a COVID world? If it’s warm, we’re loading up our camp/surf van and heading to Baby Beach in Dana Point. Spend a few hours out on the water, waiting for low tide to “dock” our stand up paddeboards to the sand bar. Ride our Super73 electric bikes over to Coffee Importers (Dana Point) where I order the best chicken caesar wrap of my life, and sit along the harbor while we eat. I’ll definitely make sure to order an extra frozen dragon lemonade. Once the sun starts to set, we’ll have a fire and put a movie on the projector.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Morgan Cook – your unwavering love and support has brought me to a place I’ve only ever dreamed of. Maya Enista Smith and the entire Born This Way Foundation team – your endless amounts of kindness and support has fueled me in ways I will never be able to adequately convey.
Website: www.findyouranchor.us (also – www.aliborowsky.com)
Other: Ali Borowsky (personal portfolio website) – www.aliborowsky.com