We had the good fortune of connecting with Alton Glass and we’ve shared our conversation below.

Hi Alton, what role has risk played in your life or career?
It may sound cliche but I truly believe with no risk there is no reward. However as you mature in life and business you begin to take more calculated risks and at some point in time this for me is just a measure of faith. Risk has been a seed in my life and career that has propelled me forward in learning and growing. Now I seek out challenges and look at risk as a reward and tool for constant growth.

What should our readers know about your business?
My background is film and television after producing and directing films over 10 years. In 2015 I fell in love with Virtual Reality and its power to reignite my imagination like a young child. Once I started learning more about the budding Immersive Economy and unlimited potential I became dedicated to the advancement of knowledge in Immersive Storytelling and emerging technology for diverse voices to partake in designing their future. Today, that mission is led by GRX Immersive Labs and XR Content and Talent Development studio working at the intersection of storytelling, technology and education.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would hit up Leimert Park and enjoy some of the wonderful Jamaican food, vegan food and festive music. Take some time to hike up at Kenneth Hahn trails. Then take a drive to Dana Point and enjoy some of the restaurants in the marina. After we explore Dana Point and Laguna Beach make a trip to Catalina and spend the rest of the time exploring the island and beach. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents have been wonderful inspiration. They both were very different. My mom was corporate 9 to 5 and my Dad was dedicated to entrepreneurship. What that gave me was balance. My mom was pessimistic in a way that balanced out my optimism as an entrepreneur so I could be more calculated with my risk. She sought stability and consistency. My dad was a serial entrepreneur and risk taker. He taught me how to think of my feet and be assertive. I learned sales and persistence and knowing when to pivot, how to adapt and innovate. Along the way I didn’t have any dedicated mentors but I was fortunate to work with many women and men who were great examples and allowed me to either shadow them or ask questions. One was two women who ran a film and tv production company in Atlanta called Strange Fruit. I was around 19 years old and was inspired by seeing two black women (Nia Hill and D’Angela Steed) running a production shooting top music videos and films in Hollywood and it was really empowering how they managed their business. They also fired me when I was their Production Assistant for being late one day assigned to bring the director to set name Jeff Byrd. They all gave me tough love and mentorship which I carried into my career as a director/producer. Ironically we ended up working together and still remain supportive. There are others but that list could get long with all the nuggets people took the time to share with me along my continuous journey like Director Michael Shultz, Life Coach Amanda Shelby and more.

Website: www.GRXimmersive.com

Instagram: https://www.instagram.com/altonglassvr

Linkedin: https://www.linkedin.com/in/alton-glass-5175146/

Twitter: https://twitter.com/grximmersivelab

Facebook: https://www.facebook.com/GRXImmersiveLabs/

Youtube: https://www.youtube.com/channel/UCmYFUdm268HMTQz60SkFm-w

Image Credits
Don Thiel Photos

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