We had the good fortune of connecting with Alyssa Moore and we’ve shared our conversation below.
Hi Alyssa, is there something that you feel is most responsible for your success?
The most important factor behind my success and the success of my brand can actually be credited to other people more than anything I’ve done. Let me explain.
Delivering quality work has always been a non-negotiable for me. Even when I wasn’t overly thrilled with the subject matter, I found a way to tell the story. I was doing well in my career, but things just never seemed to fit. I always felt stuck.
I realize now that I just wasn’t in alignment.
When I finally started being picky about who I created for, things seemed to just fall into place. I now work with mostly women-owned brands that specialize in supporting families. I have clients who are doulas, birth workers, reproductive mental health therapists, and other entrepreneurs creating products specifically for women, BIPOC, and LGBTqia2+ clients.
Sharing these stories is the work that drives me. I have learned that it’s only through connecting with others and using your skills in a meaningful way that you can find real success.
What you put out into the world will come back to you. So create wisely.
Let’s talk shop? Tell us more about your career, what can you share with our community?
When I hear other people talk about their careers, they always seem to have a plan in place. They think about when it’s the right time to make a move and have considered a couple of steps ahead before making any big decisions.
I’ve heard people say they need a certain amount of clients or money in the bank before saying goodbye to the 9-5 and taking the leap into entrepreneurship.
I’ve never operated that way. I know for sure this has sometimes been to my detriment. Other times, I am so damn grateful for it.
This is true when I think about how Many Moons started. I think we will begin to hear a similar story from other new business owners, but the catalyst for my brand was indeed the shit show that was the year 2020.
Cue a global pandemic, George Floyd being murdered on camera, and a country so divided that not even all the early 2000 punk bands could have foreseen it.
None of these events really played a direct role in my 9-5. I worked remotely as a web designer, so I didn’t have to travel to work, easily avoiding conflict.
However, these events started making people think about the impact they wanted to make in their lives and how they wanted to use their voice. It’s almost as if there was a global existential crisis on top of it all. I know that’s how I felt.
Life suddenly seemed more precious, and it became more challenging for me to let certain things go.
I didn’t want to use my skills OR my passion to help an oil and gas company. I didn’t want to shy away from talking about racism on social media for fear of backlash from my clients or peers. I wanted to help brands that were worth getting noisy for.
So, I quit my job. As the sole breadwinner of our family, I just quit my fucking job. 🤯
What was I thinking, right?
It was a considerable risk, but the cost of going on like I was seemed to be so much higher.
It was so much higher.
I specialize in branding, social media content, and website design for clients with a purpose!
Who else deserves some credit and recognition?
I would love to Shoutout Domanique Goodson with The ReBrand lab. She is is an amazing mentor, designer, and creative thinker. She is also an incredible mother and friend! You can find her at: https://www.instagram.com/therebrandlab/