We had the good fortune of connecting with Amy Cooper and we’ve shared our conversation below.
Hi Amy, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
Deciding that with a strong vision for what I was creating, I didn’t know how to accomplish it. I needed to know why this business needed to exist. From there, figuring out how was easy because I was crystal clear on why.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My professional career started in San Francisco working in public relations, public affairs and large-scale events. I had a natural talent for parsing out exactly what a person, place or thing had to offer and being able to communicate that to their desired audience. Writing was always a major component of my work and after moving from the Bay Area to Santa Barbara, I focused on that skillset and began working as a freelance branding and marketing expert. That led me to a job as Brand Manager for a large clothing company and as soon as I was “in-house”, working full-time again, I realized I am better suited to working for myself. I had been making other people’s dreams come true and making people money for decades and decided to put that skillset to use for something I cared about. That was the seed that grew into Plum Goods, a 2,000sq foot independent boutique featuring handcrafted, upcycled and ethically made goods. We won best Gift Store in Santa Barbara as soon as we were eligible and every year thereafter until I closed the business in 2020 due to the pandemic. Now I consult for a variety of businesses and stores, helping them to tell their story through their physical space, their creative content and their merchandise.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The ideal week in Santa Barbara would include a trip out to the Channel Islands to kayak in the sea caves. Sushi at Arigato. A concert at the SB Bowl. A wander around the Funk Zone. A day at Loon Point beach. And for some seriously great people watching, a drink at Lucky’s.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to my mama! Who, at the hardest points and when everyone else told me I would fail, simply said “Keep going.”