We had the good fortune of connecting with Amy Schneider and we’ve shared our conversation below.
Hi Amy, can you walk us through the thought-process of starting your business?
I’d like to say it was a well thought out plan but I kind of fell into my business! I was managing social media in-house for luxury skincare brands and I constantly struggled to source enough content so I began creating my own. My background is in fine art, branding and graphic design so it wasn’t a huge stretch. I absolutely fell in love with the process of creating content and thought that if I was experiencing this struggle there were more people like me out there with a demand for branded content.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I spent many years in-house at beauty companies large and small. I started interning in the beauty department of Harper’s Bazaar and then went into digital marketing, first at L’Oreal then Korres and Natural Products then finally at Caudalie. These experiences all helped me understanding the beauty industry as a whole, from product development to the marketing calendar to the retail players. It helps me as content creator because I see the full landscape of the world my clients inhabit.
Who else deserves some credit and recognition?
So many people helped me on my journey offering advice on everything from pricing, creative feedback to how to manage client relations, one that stands out is Mimi Banks, who served as both a mentor and dear friend. I also have to give a shout out to my family, they often serve as models and have endlessly supported me even as I worked on nights and weekends, taking away from family time.