We had the good fortune of connecting with Andre Pelaes David and we’ve shared our conversation below.
Hi Andre, what is the most important factor behind your success?
The most important thing is to be able to look at your own work from the perspective of a potential client and figure out how you’re being perceived and how you convey the value that you can bring to a project or brand.
Let’s talk shop? Tell us more about your career, what can you share with our community?
It all starts in 2015, at the age of 21 I was in the 3rd year of my bachelors degree in advertising and marketing when I discovered the world of concept art. I was struck by memories of my childhood of imagining worlds and spending afternoons drawing cars and spaceships, I had found my career that I always dreamed of and I was sure of it. Despite that initial feeling it was not easy to admit to myself that I was in a path that was not mine to follow, and that the change of course would be hard and require a lot of effort. So, partially because of the fear of change and partially because it was a reasonable approach to the whole situation, I decided that while in college I would take advantage of the final year and a half that I still had to study there to dedicate myself part time to learn this new craft while finishing my degree. I didn’t have any money for courses or expensive mentorships, I didn’t have any guidance or friends that were on a similar journey to help me out. So I dove myself into books and learned the fundamentals of art as if my life depended on it, I started to explore social media in order to create connections abroad so I could get to know people on a similar path and professionals in the industry in order to try and learn as much and as fast as I could. This journey led me to start to get my first freelance clients a year after I started my studies. At first it was just small businesses and individual clients, but things developed and by the end of college I was able to get consistent income, even if not at the level that I would need to sustain myself from it. But now with college being over and this new career looking more promising than ever I finally was able to dedicate myself full time to my dream. This freedom allowed me to work anything from 10 -14 hours a day and improve at a better rate. The storied continued with a lot of effort until June of 2018, when I was contacted by Disney worldwide publishing in order to work on book illustrations. That was the biggest client that I had by far at that point and the heavy Disney name behind it was a huge push in my career. Nowadays I work a fulltime job in the entertainment industry while keeping freelance gigs on the side, working seriously and doing my best no matter the task has led me to be able to reach and captivate both the small and big clients
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Living in a small town in Brazil, and having most of my best friends being from either the US or Europe I would for sure take them in a small tour to eat an drink the best of what my country can offer. Most of what we see in social media are the big and famous restaurants, but we all know the the small and most traditional places, where local population goes, are the best places to get to know the real culture. I would take them in a tour to taste the culinary of the different states, since there are specialty places that do that kind of service, then take them to experiments Açaí which is a kind of fruit that people cultivate then smash in order to create a sort of healthy ice-cream that is amongst my favorite deserts. And to top it all off all of these would end in a coffee shop where we could try out different kinds of Brazilian coffees that are worldwide known for their quality Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The real heroes of this story are my family and friend who supported me throughout the whole process even when I have my own doubts and insecurities
All Images created by Andre Pelaes David