We had the good fortune of connecting with Jonas Muthoni and we’ve shared our conversation below.
Hi Jonas, what is the most important factor behind your success?
People! My team consists of individuals that love to win. Driven by a passion for creative excellence, innovation, and the desire to deliver exceptionally best-in-class results consistently has been a critical factor behind Deviate’s success. Our team includes a global network of remote employees, which allows me to bring diverse ideas and points of view to the Agency and uncover winning and top-notch solutions for our clients. Driven by the “deviate” style of thinking, networking, learning, innovating, and adaptability, we excel at finding solutions for every opportunity that presents itself regardless of the industry/niche. It is not about the uncontrollable circumstances (like the pandemic) but rather how you choose to let it affect you. This mindset and culture have allowed us to help clients succeed by finding creative ways for brands to communicate to their audience, get the desired attention, and boost engagement.
Alright, so let’s move onto what keeps you busy professionally?
Before diving into my entrepreneurship journey, I worked a corporate gig as a Senior Analyst in Sales Operations for Verizon Wireless. This experience prepared me for self-employment by teaching me how to create win-win situations between a company and its clients, working successfully as a team, and leadership in the business world. It has not been a comfortable journey as I have had to overcome many hurdles and lousy business partners. I believe in hiring people who are better and smarter than me. I am proud of the team I have been able to assemble over the years both locally and globally and blessed to have a business partner that compliments me, the company vision, and mission. Deviate is not just a brand; it is a way of life; it is a culture. We are creatives, storytellers, and engineers. Our team consists of a diverse culture of passionate individuals helping businesses thrive and maximize their potential by delivering exceptional and best-in-class results! I am most proud and honored for the opportunity to serve as a Breast Cancer Board member over the last 4 years.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my friend was visiting me, the first place I would take them is to my favorite taco truck, “Tacos Rodriguez,” in downtown LA followed by a walk along Venice beach. Some of the exciting places I would take them to visit in LA would be the Getty Center and LACMA. Outdoor activities would include trips to Joshua tree, Yosemite, or Lake Tahoe. LA, Miami, and Las Vegas would be the go-to options for a night out, but Laguna Beach is the vibe on a mellow night. Daytime beach visits would be either Santa Monica, Corona Del Mar, and Laguna Who else deserves some credit and recognition?
My mother. She has always been my inspiration; raising four boys and two girls in Africa as a single parent wasn’t easy. She taught me how to overcome life adversities, rise up, fight and win. I have taken that approach as a father and in the business world where I have had to go through ups and downs, whether it has the wrong partnerships or not-so-good clients. I am blessed and grateful to have the best and most intelligent business partner, Matt Colletta. He is successful, a loving husband, and a father to 2 lovely children that I aspire to be like one day.
Other: Business websites
Deviate Agency– https://deviateagency.
SomeFuse – https://somefuse.com
Care As One – https://careasone.com