We had the good fortune of connecting with Andrew Evans and we’ve shared our conversation below.
Hi Andrew, how has your work-life balance changed over time?
Discovering what “work life balance” means was something I didn’t learn for a long time in my work journey. I had a work permit in 7th grade and worked all through junior high and high school. My senior year I was working almost full time, going to school fulltime and playing sports. In college I had three jobs working 70 hours a week while going to school. All that to be said I was very accustomed to filling every extra minute I had with work. My first “career” job after college I used all of that work energy and really channeled it into this new position. I was there for 8 years and in that 8 years (especially towards the end) I was having some sort of medical issue every year. From stomach ulcers, to eye infections, to weight gain and hair loss…everything was brought on by chronic stress and I just didn’t realize it. A close friend and mentor lightly encouraged me to consider something else for my own sanity and health. It took months but I finally left that position and moved to another company which I was at shortly before they closed my department and let me go. For the first time I didn’t have a job and all I had was time. I wasn’t sure what I was going to do next and that scared me but was also very freeing, freeing in a way I had never felt before. It was in the next two years that I really learned the importance of “work life balance.” Having a lot of time for myself I was able to hustle when I needed to and enjoy the time that I was given. I decided that this was the life I needed to live, no more chronic stress, no more premature grey hairs and more time for exercise, meditation, actual meals, and a healthy amount of work. It was in that time that I decided to start the process of starting my own business.
What should our readers know about your business?
Working in the Event Rental segment of the event industry most of my career (either in sales, production, and buying) you really get to see how much cross over there is. As a buyer trying to keep your product fresh and on point, you realize how few manufactures there are because you and your competitors all have the same stuff. This is where I feel like I started thinking differently as an event supplier. I worked for a rental company for many years buying for their clientele. They had been established for many years working with a specific demographic and thankfully they really let me take the reins and build a new client base. Even with this freedom there were still limitations and the brand wasn’t mine to do exactly what I thought was best. When deciding to start my own table top and textile rental company it took a long time for me to figure out what I wanted it’s identity to be. Who was our ideal clientele? How could I bring something different to a market that has everything? What makes us special? I wanted to say something different than was already being said. I wanted to see things I wasn’t already seeing. I decided the thing I could offer was my take on events, my design eye, and my intuition on what designers will want to see next year, not this year. In a market of lifestyle brands…I wanted to be a fashion brand. I played around with a lot of different products, did a lot of test shoots, tried things in editorial work and small events. I really got a sense of what was different and what I thought felt too commercial. My biggest hurdle in launching the business has absolutely been the year 2020. We were supposed to launch in spring 2020 and had to keep pushing our launch date because of the event industry being shut down. Turning lemons into lemonade, the extra time has actually been a blessing in disguise giving me time t0 rework our business goals, more time to get everything better positioned, and time to finetune our collections. I couldn’t be anymore excited for what’s to come in 2021 and 2022…because we know people are going to want to celebrate the hell out of life.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Okay, let’s say it wasn’t a covid year…I would suggest visiting Leo Carirllo Beach, hike the Mt. Lowe Summit Loop/Cobb Estate trail in Altadena early in the morning, check out Melrose Trading Post on Sunday, picnic at Barnsdall Art Park, do a meditation at DEN Meditation, grab a drink at the rooftop of the Ace, eat dinner at Bowery Bungalow, eat Sticky Rice at Grand Central Market when you’re hung over, go online and pick a random concert to attend that is $20 or under (maybe at El Rey), go grab something cool for your home at Goodies in Atwater Village Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First shout out is to Oprah, her Super Soul Sunday podcast really got me to a place of opening my mind and heart to greater things. Secondly, in the event industry you’re really noting without the amazing vendors you get to work with, and I’ve been able to partner up with some incredible people. These are just a few companies/friends who have helped encourage me to do amazing things and to keep shooting for something bigger: Unique Floral Designs, Wild Heart Events, Lucas Rossi Photography, Going Steady Studios, Anna Delores Photography, Candice Edinger, Party Pleasers, Alissa Noelle Photography, Rhianna Mercier, and Array Creative Designs! (and lots more)
Instagram: @tablemethod @soo.rew
Alissa Noelle Photography Lucas Rossi Photography Jake and Necia Photography