We had the good fortune of connecting with Angelika Zaugg and we’ve shared our conversation below.
Hi Angelika, what was your thought process behind starting your own business?
I’ve always desired to be an entrepreneur and to be able to make a positive impact on society. I fancied to make a difference by helping companies to reach their goals. Throughout the years, I’ve witnessed a drastic increase in the emergence of new brands. But even genius-like creative minds close to me struggled to distinguish their brand’s image. Motivated by artist’s struggle to handle all parts of managing a brand, I decided to launch IVOIRE MANAGEMENT, a management company that is all about helping and collaborating with others to find synergies. IVOIRE MANAGEMENT’s goal is to help build brands from scratch to ensure they align with the founder’s vision and the respective market space. But aside from IVOIRE’s goal, as a female founder, I find happiness in seeing the progress that leads to greater achievements.
What should our readers know about your business?
As the advertising world shifts to a digital-first focus, the demand for creativity in marketing rise ever more than before. IVOIRE MANAGEMENT is specialized to create a modern makeover that transforms brands into a more engaging business.
We are a creative agency offering a fusion of branding and communications via digital marketing and graphic design. We help companies to develop and enforce imaginative solutions to help businesses increase brand awareness, showcase products or services, and ultimately increase profits throughout marketing channels, whether it’s via commercials, social media, or through prints ads or events.
IVOIRE MANAGEMENT offers six services that clients can choose from:
Content Production – Our content team aims to produce strategic content to the right audience for your brand including photographers, cinematographers, and designers to maximizes consumer engagement.
Social Media – Let IVOIRE MANAGEMENT develop, fortify and magnify your brand’s message globally. Our team is here to create content management, copy and customer relations, and strategy aiming to boost your brand and give an understood and clear target market.
Influencer Marketing – We work with major influencers giving brands the opportunity to expand and growth internationally. IVOIRE MANAGEMENT makes sure brands are aligned within its target market.
Strategic Public Relation – IVOIRE MANAGEMENT aims to give more visibility and credibility among the consumer market. As a team, we will create one of the most credible forms of promotion.
Events – An event enhances the image of the brand in various ways: increased presence reinforced brand awareness and an optimized reputation. Further, it forges important connections with both customers and other potential partners. Let’s party!
Brand Development – IVOIRE MANAGEMENT will help you stand out in a saturated market and give you credibility. Having a strong brand works to build customer recognition.
I think that the biggest challenge in our society today is to remain relevant. Staying relevant has a lot to do with keeping tabs on technologies, social media, news and current events, and above all, listening to the world around you and acting accordingly. As a team, we work hard on keeping IVOIRE’s skills up to date and with the changing times. I’ve always strived to ‘skate where the puck is going to be, not where it currently is,’ which led IVOIRE MANAGEMENT to stand out from competitors.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles is quite a diverse city. Personally, I love the ocean and taking long walks on the beach. Therefore, I would suggested my best friend to stay in Malibu because of its miles of canyon trails, long stretches of sandy beach, and plenty of dining opportunities. Los Angeles has beautiful sunsets and I would certainly recommend going on a hike in the Palisades, which is one of my favourites. I love bakeries and the best one is LA is Republique in WeHo. Last but not least, my favourite coffee shop is Cafe Sheera located in Beverly Hills.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Thank you to my parents who motivated me to always follow my dreams and to never give up. They taught me that life isn’t always perfect and that you have to work hard to get what you want. And thank you to my partner, Andoni, for the encouragement and support he has giving me in this journey.