We had the good fortune of connecting with Anna Cherekovsky and we’ve shared our conversation below.
Hi Anna, what was your thought process behind starting your own business?
For years I had been a dancer in regional companies and was working in administration, organization, and publicity to support myself, with a small bodywork practice on the side. I was exhausted by serving bosses or boards of directors with whom I didn’t agree. I was debating between working as an independent publicist, which was a safe profession as organization comes as second nature to me, or taking the challenge of finally developing my bodywork practice. When I was reading the “Bhagavad Gita As It Is” by A. C. Bhaktivedanta Prabhupada, I came to across 2 verses that changed my life – 3:35 “It is better to discharge one’s prescribed duties, even though faultily, than another’s duties performed perfectly. Destruction in the course of performing one’s own duty is better than engaging in another’s duties, for to follow another’s path is dangerous. And, 18:47 “It is better to engage in one’s own occupation, even though one may perform it imperfectly, than to accept another’s occupation and perform it perfectly. Duties prescribed according to one’s nature are never affected by sinful reactions.” It changed my life. I quit my administration job, accepted a job my friend Danny Furlong offered me as head of wardrobe in his ballet company. That gave me the freedom to shift my focus to bodywork. I dove into taking intensive training courses, rented a space without one client, printed up brochures and business cards, started sewing, and prayed. That lead me to gradually building a full time practice at which time I left the ballet. Shortly after that returned to my hometown of Los Angeles and began to build my practice here.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started out as a dancer, trained and got my BA from UCLA, focused on kinesiology and performance. I was strongly influenced by Emily Conrad, Gabrielle Roth, Dr. Valerie Hunt, and Moshe Feldenkrais. My training has been hugely influenced by my mentor of over 30 years, Connie Cronin, LAc. who introduced me to Structural Alignment work, CranioSacral Therapy and Visceral Manipulation. Her guidance directed me to the Upledger and Barral Institutes, where I continued to hone my skills. They all led me towards a spiritually, as well scientifically, motivated view on dance and the world around me. Mine has been a circuitous and challenging route of working in dance, costuming, music publicity, radio, grant writing, all the while with a bodywork practice in development. My challenges were met with prayer, determination, patience, and support and encouragement from extraordinarily gifted and kind colleagues, teachers, and friends.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them to the Hare Krishna Temple on Watseka Ave to see the awe inspiring Deities and share blessed gourmet vegetarian food. We would go to the beach and botanical gardens to walk. I would take them to Natural Healing and Acupunture, the clinic where I work for a treatment.
Who else deserves some credit and recognition?
Bhagavad Gita, As It Is by A. C. Bhaktivedanta Swami Prabhupada, Hridayananda Das Goswami – my spiritual teacher, Denise Wiesner, LAc, – owner of Natural Healing and Acupuncture, Danny Furlong – former Artistic Director of North Coast Dance, former principal dancer with Lines and San Francisco Opera Ballet
Yelp: Anna Cherekovsky, CMT