We had the good fortune of connecting with Anna Marti Hovhannisyan and we’ve shared our conversation below.

Hi Anna Marti, what was your thought process behind starting your own business?
I’ve worked as a makeup artist and consultant for product development with major beauty brands for over 10 years. It was hard to find the right products to use and recommend to clients because there are so many choices and not all products have the same benefits. I decided I needed to take matters into my own hands and created products that help everyone achieve a flawless luxurious makeup application without breaking their bank. I wanted to use all natural ingredients because when it comes to putting products on your skin, we shouldn’t have to compromise on the quality of ingredients to make affordable products.

What should our readers know about your business?
Anna Marti Cosmetics specializes in natural, vegan, cruelty-free beauty products that are designed with one concept in mind, “empowering anyone who wants it”. We want everyone to obtain that perfect Hollywood red carpet looks without breaking their bank. Our formula is created from a blend of premium oils and candelilla & carnauba waxes which give a lightweight velvety texture that lays down full coverage in just one swipe giving a full blast of pigments. To seal moisture into the lips the formula is loaded with vitamin E to help prevent drying and cracking which also gives the lipstick a no-shine velvet-matte finish that flawlessly glides on your lips. We are proud to say the lip product formulas are made in the USA and uses vegan ingredients.

The road to success is never smooth. An idea and concept can be great on paper but when you try to execute there are always unexpected issues that arise. A successful entrepreneur doesn’t throw in the towel when things get tough. When I knew I needed to work on my website, I knew I couldn’t do it myself and needed to find great team to work with and help me build my vision. Focus on the things you are good at and find help to support the areas that are weak!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many wonderful and amazing places to visit in Los Angeles. First I would start by showing my local city of Glendale. The number one place to visit for the latest shopping and food trends is The Americana at Brand. I rescently had a popup at Ladaire, so that would be the first store we visit to give a little taste of contemporary fashion from LA. We would then grab lunch at one of the many delicious food places in the area.

Over the weekend, we’d visit Malibu and enjoy the beach and one of my favorite restaurants NOBU. There’s tons of amazing food and little shops to enjoy on the beach in perfect sunny LA weather.

If there is any time left, the last destination would be Down Town Los Angeles. Just being surrounded by culture what makes LA so amazing. You can visit places like little Tokyo, China town, little Armenia, historic Filipinotown and many many more.

Who else deserves some credit and recognition?
I couldn’t have gotten where I am without my technical team, Graphic Match. They have helped me every step of the way from desinging an amazing website that I love to helping me navigate retail and wholesale opportunites. I am blessed to say that I had major mentors in my life and career to learn from. I was able to work with major brands entrepreneurs and women in beauty and fashion business. I learned how to stay focus and keep my eyes open, stay creative and always push myself for better and higher goals.

Website: https://www.annamarticosmetics.com/

Instagram: https://www.instagram.com/annamarticosmetics/

Facebook: https://www.facebook.com/AnnaMartiCosmetics/

Youtube: https://www.youtube.com/channel/UCsFzk51FTwhiQt5KpRhBGsA

Other: Pinterest: https://www.pinterest.com/annamarticosmetics

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