We had the good fortune of connecting with April Luca and we’ve shared our conversation below.
Hi April, what role has risk played in your life or career?
Speaking for myself, as a creative in a creative industry, it’s important to understand that “risk-taking” suggests a false dichotomy—there is no business without motion, and motion in a creative industry is by definition uncertain. But for me, risk-taking would mean not doing the next event, not trying something that hasn’t been tried before.
In other words, leading an industry that is so dynamic necessitates creative initiative, trying the untried.
Currently at Gold Sky Productions, we are taking the lead in bringing back IRL events by tackling the challenges of this era through a completely unique approach: simultaneously solving health & wellness at the same time that we reimagine experiential.
Starting with the latter, we developed, in partnership, a “Vertical Events” model and kicked off the summer at the Beverly Hilton Hotel with the Premiere of Freeform’s “Cruel Summer.”
This concept is now sweeping the US—GSP is partnering with brands and hotels to safely host events, bringing guests together to gather and celebrate while simultaneously streaming to, and engaging with, the global community.
As for health & wellness, during the pandemic, I felt it was necessary to develop a team that could revitalize the shuttered events industry and so I partnered with medical professionals to start FTT Med. FTT and its Medical Advisory Council oversees all of the Covid testing for our projects and leads the testing industry in best-practice.
By offering our clients not only our traditional full range of services but an in-house Covid solution as well, GSP is bringing back the joy of in-person togetherness.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a creative agency for events, GSP is lucky to be at the nexus of new culture—we get to both dream and give form to the ideas of our visionary clients. This pandemic will precipitate a sea of change in global (and local!) consciousness—and art, ideas, and culture will pivot in turn. There have been so many inspiring conversations within my field, my adjacent industries, and of course society at large. It is unquestionably a time of transformation for stakeholders new and old alike. At GSP we are honored to have the opportunity to work with these stakeholders to share these voices and stories.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a hard one, since we have been in lock down for so long. Many places I loved closed, so in the last year I found myself revisiting places that will outlast us all: Bay Cities Deli in Santa Monica, the Apple Pan in West L.A., and weekend getaways up the coast to Big Sur.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shout out is to the GSP lead team and FTT team – Amy Bailie, Dina Yeskel, Venetia Harpin, and Elana Leaf with her original vision for “Vertical Events”.
And a very special shout out to Renee Young, my daughter’s godmother, who has always been there to support, challenge and inspire me in business and in my personal life.
One of the joys of this industry is to be able to work with such talented, strong, visionaries, and I am honored to call them friends.
Linkedin: April Luca
Facebook: Gold Sky Productions
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