We had the good fortune of connecting with Apryl Syed and we’ve shared our conversation below.
Hi Apryl, can you walk us through the thought-process of starting your business?
The thought process behind starting my own business is that I wanted to be able to really help people. Working with large clients and working for various companies throughout my career in strategic roles – I could only move the needle so far. Now, when I work with clients – I see their success – I see the progress they are making in their business and lives. It is extremely rewarding to be able to impact others.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Most business coaches are really familiar with business and most life coaches are really familiar with how to help someone find balance and get the most out of life. I combine both of these elements by taking a full-life approach to looking at what a business needs to produce for a business owner to get the things that they want out of life. I look at their self-limiting beliefs and what we need to change in order to help them achieve the types of success that they desire. I have been trained in both NLP – Neuro Linguistics Programming and Hypnosis in addition to my 25+ years as a strategist to combine both of these elements to serve individuals who want to get ahead.
My brand is all about progress and helping people make a change. I do so with a money-back guarantee because I want the value to be there for the client, and if we aren’t working well together to produce results – then I’d rather them find someone that works for them.
In running my own business the lesson I have learned most along the way is to make sure you are working with those you truly enjoy. There is no reason to put yourself second, especially when your work takes a serious amount of effort. If it doesn’t feel right from the very beginning – say so – and move on with grace.
How I got to where I am today is simple. I share what I do. I address a result that people want but don’t have today – I give evidence of why people should work with me (references and referrals) and give them an offer they can’t refuse. – This method (I call the IEEO method) – can be used by anyone. It is something I teach my clients and it is how I very quickly (within a year) went from $0 – 6 figures.
I offer a free session to start for those that just aren’t sure if this is something that will work for them and want to talk through “how or if” it could work.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am in one of the best places for travel. If my best friend was coming (and gosh – with COVID I do wish this would happen soon). We would start out with a trip to play golf. Likely, at my local Berkeley Country Club where you can find me trying to perfect my game on a regular basis.
We would probably then have to go into the city to Hog Island Oyster Company and a wide variety of Oysters perhaps with a side of fries and a great salad.
We would probably walk around the city – perhaps visit the farmers market at Embarcadero pier in San Francisco.
Perhaps a picnic out near Ocean Beach and walk-in Golden Gate Park, visiting some of the museums or the botanical garden.
There would definitely be a walk at the Point Isabel Dog park with my two German Shepherds (and my bestie also has a German Shepherd – so she would enjoy the dog viewing).
I’d probably cook up a big dinner, which might be something like Paella or perhaps a Mediterranean tapas-type feast (I love little bits of food) and I’d invite a few more people over to enjoy an outside dinner under the stars.
Perhaps window shopping on 4th street in Berkely, CA. So much to look at – so little time. Visiting antique shops or art galleries to look at what is being developed.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Who deserves some credit is my father. Charles Olmstead was a great man – that I, unfortunately, lost suddenly to a heart attack. My dad struggled with many things throughout his entrepreneurial career. He struggled with balance, motivation, strategic planning and working too much “in the business” – yet he was successful – but likely not to the level he wanted to achieve. I think that weighed on him.
After his passing, it took me time to recover from this loss of a man I was so close with. I wanted to do something to honor him – and working with business owners and helping them achieve their success was the best thing I could think of to do.
I also credit Stephen Blythe. Stephen Blythe built Blytheco, a successful business consulting and software advisory organization in Orange County. I have the pleasure of working with Stephen for several years prior to working at his company in a strategic role. Stephen was never satisfied with the status quo. He continuously looked for ways to improve himself and his business. He brought in others to help him along the way and I appreciate how he reinvented himself time and time again. He is a great inspiration to me and I think of him as a great friend I admire.
Another great influence on my career and development was Ray Jimison. Ray taught me to have a voice and an opinion and to not be afraid to wholeheartedly share that voice. He gave me the self-esteem to rise in the ranks while educating me on really knowing my numbers very well. It was with his guidance that I learned how to manage a P&L and think creatively with your current limitations on how to solve business issues.
Last but not least, my Husband, Imran Syed. Who works at a level that I don’t see in many people. The way he can communicate an idea and humbly stay open to feedback and change is a wonderful gift. If it wasn’t for him – I probably would still be debating if I should step out on my own and run a business. His support has been critical to providing me the environment to spread my wings without limits.