We had the good fortune of connecting with Armand Gazarian and we’ve shared our conversation below.
Hi Armand, we’d love to hear more about how you thought about starting your own business?
I worked for a number of ad agencies and major media companies before I finally decided it was time to let go of the comfort, consistency and security of having regular paychecks and company benefits and venture into the unknown. I was aware of the challenges of starting my own ad agency but was motivated by the unlimited potential for growth, opportunities to freely execute my ideas and the chance to create a business that would provide for myself and my team.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our agency focuses on getting our clients maximum exposure on television. Since we have our own in-house development, production, post-production and media planning departments, we are able to streamline the process while keeping the cost manageable. One of the most valuable lessons we’ve learned is that the success of our clients’ campaigns depend largely on one factor: Repetition. This is where our company’s strength is. Because we buy a huge volume of inventory, we are able to negotiate some of the lowest media rates available. This means our clients enjoy the benefit of getting massive amounts of airtime at the lowest rates, which helps them quickly build their brand or sell their products or services to the mass audiences much more efficiently. We are excited to have expanded our operation in the direction we felt most passionate about. For us that was having our own television programming. We experimented with several marketing shows and finally settled on one that best matched our goals and vision. The program is called Best of Beverly Hills. It’s a TV show that features the most outstanding businesses in and around Beverly Hills. We have partnered with Beverly Hills Chamber of Commerce and invite a number of top companies to be spotlighted on our show. Our plans include expansion beyond Beverly Hills where we market businesses statewide and nationwide.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Southern California has so much to offer. If my friend were visiting, I’d tell him to set aside a good month to just get a glimpse of what we are blessed to offer. We’d start from Thousand Oaks, drive through Camarillo to Santa Barbara and make a stop at Big Sur then work our way down through Malibu, the beach cities along the coast, visit San Diego and then up to the mountains for skiing, down through the serene deserts and loop back down toward Calabasas for an unforgettable culinary experience and adventures along some of the most spectacular scenery anywhere in the world.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Whoever says they built their business from ground up by themselves are forgetting all the people who contributed in some way to their success. I was blessed to have friends and associates who I had worked with for many years who were instrumental in growing my company. Dennis Morey is one such friend whose ongoing support deserves my deepest gratitude.