We had the good fortune of connecting with Ash Edmonds and we’ve shared our conversation below.
Hi Ash, what was your thought process behind starting your own business?
As a creative person, being told where to be and when to be there can feel very stifling. Like meeting a comedian and asking them to tell a joke on the spot. It’s not a conducive environment for creativity.
Creativity can strike at any moment, so freedom became something I was seeking. That freedom comes in many forms.
The freedom to choose what you spend your time on.
The freedom to work whenever, wherever.
Why would I bike 15 minutes or drive 20 minutes to go to an office to sit in a loud environment, just to communicate with clients and coworkers on the opposite side of the country? This is when I started thinking there was a better way to spend my time and earn a living.
It’s been 6 years since starting my own business.
Sure, some months you don’t earn anything. Sometimes you have no work.
Other months you’ve got 3 new clients wanting to work with you and more money enters your bank account than ever before.
Mainly, you seek clients and work that aligns with your interests. Then work doesn’t feel so much like work.
Starting your own business is unstable. You’ll need to do way more than simply complete the project like you would working in an office for a company. You’re every department. And most of the time there is no one telling you to work.
You have to be your own boss and make it happen.
I couldn’t imagine sitting in an office working for a company.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Don’t just do what you got a degree in. Learn something new and keep expanding.
We all know the world is changing rapidly and I believe adaptability will be the number 1 sought-after trait.
I’m a jack of many trades, a master of none. I used to negatively compare myself to a friend who was really good at one thing. I’ve learned to own my ability to learn quickly and do many things well enough.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Bodega Wine Bar in Santa Monica – I’ve made friends, met women, enjoyed a lot of coffee, and wine, and have gotten a lot of work done here.
Great atmosphere for working around people instead of always working by yourself at home.
The best part is right at 5 they have a no laptop policy, and happy hour starts.
Get the bacon-wrapped dates.
Who else deserves some credit and recognition?
The book, REMOTE Office Not Required by Basecamp (https://basecamp.com/books/remote) definitely shifted everything for me. After reading this I made a very detailed presentation to my CEO.
It wasn’t for me to work from home, it was for anyone in the company to have the option to work from home.
Before I could finish the presentation my CEO stopped me and said, “You’ve obviously put a lot of work in this and have really thought this through. But it’s my philosophy that everyone should be in the same office together.”
I gave me two weeks’ notice on the spot.