We had the good fortune of connecting with Ashley Lyle Williams and we’ve shared our conversation below.
Hi Ashley, we’d love to hear more about how you thought about starting your own business?
I started my business to be able to solve for problems in the music industry around personal and professional development among creatives and business professionals. In addition, it was a way to be of service to the music community in a way I wasn’t able to previously because of job titles, industry politics, and company policies I had to adhere to accordingly.
What should our readers know about your business?
Lyfe of Lyle is a music strategy and services company with a focus on consulting and copywriting. What’s unique about Lyfe of Lyle is the emphasis on personal and professional development for clientele, not just crunching numbers. Every path in life comes with its own set of obstacles to overcome, and my story is no different. However, the several years of experience working in the music industry via different fields such as journalism, A&R, and management allowed me to understand the challenges of growth at the individual level that I wanted to help solve. The biggest lesson I’ve learned is to live your truth and be guided by a higher power and/or purpose that will keep you on track. There will be days when you want to give up, and interactions with people that will make you question humanity. It’s important to keep perspective of why you’re doing the work you’re doing in the first place. I want the world to know that Lyfe of Lyle cares about the advancement of Black professionals in the music industry whether it’s an issue apart of the news cycle or not. I am deeply concerned with the greater equity we have in a business that utilizes so much of our gifts. I believe that championing others on an everyday basis through advocacy and mentorship is important. I believe that everyone from the intern up to the CEO deserves the opportunity to experience agency, respect, and opportunity in their respective roles in this business. It’s always community over clout for me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Inglewood is a bustling, fun neighborhood to visit I live close to that I enjoy. Harriet’s Cheesecake is top tier and the downtown area has a nice array of local shops and boutiques I frequent. I remember going to an Insecure block party event there which turned out to be the best event I’ve ever gone to in LA. Whenever I’m around my people, I feel like I am back at home in Memphis, TN. Playa Vista is one of my favorite areas in the city because of its beautiful parks and quaint environment. Cafe Ruisseau serves some of the best coffee you’ve ever tasted, and the community overall is very welcoming. Redondo Beach is a peaceful area that I spend time to go watch the sunset at the beach to collect my thoughts. Java Man is a spot that I used to go to in the mornings to grab breakfast and write whenever I had assignments. The Beverly Grove area is another one of my favorite areas to go shop at the Beverly Center or go to happy hour at Bacari W 3rd which has amazing food and an outdoor garden seating area.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shoutout my husband who was the spark that led to me starting my own business and believing in myself as an entrepreneur. His fearlessness, ambition, and vision inspired me to walk fearlessly in my own path.