We had the good fortune of connecting with Ashley Nicole Allen and we’ve shared our conversation below.
Hi Ashley Nicole, what do you attribute your success to?
Connection and authenticity. When developing Bardot Babe Public Relations in October of 2020 in the midst of a pandemic it was to connect people and their brands in a creative and innovative way. Connection is needed and desired by the human race. It’s natural and essential. I think we have all yearned for some sort of a connection in 2020 and that desire is still very present because we have realized as a society that we need each other. How do we connect? How do we build lasting connection? I’ve found that true authenticity invites and allows genuine connection. I think these uncertain times have really opened the dialogue around challenges and struggles for both businesses and individuals; real challenges and real set backs, not surface conversations. It has forced people to share their needs and seek real solutions from and with people who can actually make an impact. I specialize in cross marketing and promotions which thrives solely on connecting brands for mutual benefits. If I know of a restaurant that is struggling to remain open, I may put them in contact with a food blogger and they can perhaps come up with a recipe cook book to sell. This is the time for innovative and creative business marketing. We have had to look to our neighbors, get vulnerable and ask for help. There is no doubt in my mind that the success behind my company has been to truly connect people in an authentic way. To get real and honest, ask the hard questions and find solutions that ultimately come right back to connection.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Continuing with the theme of connection and overcoming, my company Bardot Babe Public Relations is my Phoenix rising from the ashes. With the uncertain times we are in, I think we all can identify with this imagery. A decade of alcoholism sent me spiraling into a shame storm I could not get out of. I put limits on my abilities. I was handicapped with crippling self doubt and low self esteem. It all came back to fear for me. Fear of not succeeding, fear of failure, fear of the unknown, fear of what other’s thought about me. I was impaired by negative self talk and I lacked the tools to change my perception of myself and what I was worth. When I embarked on sobriety and did work around getting and staying sober, my perception of myself started to change and compassion and empathy towards myself was birthed. Connecting with others was and is still vital for my sobriety. I had experience with connection from my professional life. I have always been a people’s person and a connector. Connecting people has always been a passion of mine, I just had to take the time to connect myself with other’s like me who were able to overcome. I found joy and purpose in my journey. True joy and purpose and with that I was able to start something meaningful- a brand that would promote relationship building. A company that would connect individuals and find real solutions. Bardot Babe Public Relations allowed me to use my creative talents of engaging with people, seeing their strengths and highlighting them. My professional background was in film and television as a Costume Designer, an event and meeting planner for Shell Oil Corporate and in fashion. BBPR is able to merge those experiences to better serve the client. Bardot Babe PR has organized red carpet events for film premieres, magazine launches, fashion shows and successfully implemented cross marketing by featuring other client’s brands in those events. In addition to event base marketing and cross marketing, my company spearheads effective brand campaigns for lifestyle clients: beauty, fashion, restaurants, and hotels. By carefully curating a niche client base, I am able to represent brands that can effectively work together, be cohesive and ultimately promote connection.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m from Houston, Texas originally and my family and friends love to come out to Los Angeles to visit. What’s beautiful about California is that we can snow ski, surf, camp and hit the desert for quiet time very easily. Let’s pretend LA is open and here are some of my favorite spots to take out of towners: Hollywood Reservoir for a hike The Now (Massage) on Melrose Iguana Vintage in Hollywood Raven Apothecary in Echo Park- great eclectic finds Kazunori Sushi Live music in the back of Molly Malone’s Irish Pub Hollywood Roosevelt Pool (very historic Hollywood hotel with a great pool scene) Chateau Marmont patio restaurant (classic) Beverly Hills Hotel Cabana Cafe (love the retro) Tower Bar restaurant at The Sunset Tower Hollywood Improv Comedy Ram’s game- Go Ram’s! Dream Hotel Highlight Room for a spectacular view of the Hollywood Sign
Who else deserves some credit and recognition?
This Shoutout is dedicated to the sober warriors out there trudging through life and overcoming and for those who are struggling with sobriety. I am a sober female that started a business and I owe all of my success to sobriety- God and my support group. I am immensely grateful for those who loved me until I could love myself. I am blessed to have women in my life who are authentic and real with me and told me I had potential and just needed to get out of my own way. If you are struggling, there is hope. Recovery is possible. You can and will achieve your heart’s desires and your dreams. Get connected and stay connected.
Other: Personal IG: @ashnicoallen
1. Main Bio Photo: Grace Gangitano 2. Second Bio solo shot: Grace Gangiano 3. Bardot Babe Marketing Tear sheet collage 4. Warning Shot premiere: JeanPierre Rivas 5. Magazine Launch Event florals: Heather Koepp 6. Warning Shot Premiere red carpet solo: JeanPierre Rivas