We had the good fortune of connecting with Asif “As If !” Khan and we’ve shared our conversation below.

Hi Asif “As If !”, what matters most to you?
Letting things happen naturally. So important to remind myself this often. As a person who is used to acting upon impulsive, I learned a lot of lessons to why trusting the process of your journey is valuable. I used to have a major fear of failure growing up, which always led me to overthinking, and overthinking would always result into not even trying. I then learned that there’s no such thing as rejection. When things may not go as expected, whether if it’s not getting that acceptance letter from that university or meeting the artist you been looking forward to working with, it absolutely doesn’t mean that you failed. From my own experiences, I can confidently say that this means that the timing for the achievement, blessing, etc, may not be present for you yet. It also means that there is something better that is on the way instead. That’s why you gotta let things be and focus on solution and growth. In simple terms, let things be organic.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My line of work consists of being a music producer and engineer, along with co-owning a recording studio operation with my partner Naif. What sets us (as Better Sounds Recordings), apart from others is that we focus on helping artists develop their music catalogues. As musicians ourselves, we value the importance of attention towards every step of the songwriting process. From creating ideas within the first hour of a recording session, to then providing assistance on finalizing the music, our goal is to help artists release music and help foster the growth of their artistry and musicianship. How we got to where we are so far was really through risk-taking. If getting to this point were to been easy, it would have not be worthwhile to even pursue a career path in this music business. We overcame the challenges by finding comfort out of the comfort zone, which is the best place to excel. A great lesson that I learned is that you have to experience every emotion to fully determine the true passion and definite purpose in what you’re doing. What I want the world to know that Better Sounds is a reflection of me; being a forward thinker. You can never stop growing, unless if you allow yourself to stop growing. And that is what we are about. Better Sounds, Better Everything.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Depending on who it is and what their preferences may be, I usually adapt to that. First thing I will always suggest is food spots. I am a foodie. I love to try different cuisines from different cultures. But because of the pandemic taking place since last year, there hasn’t been that same experience of dining in, or even going out to venues, etc. But food is essential, and Los Angeles has a diverse amount of restaurants in various sections. To name a few of my favorite spots: Ackee Bamboo in Leimert Park, Noya Kitchen in Little BangLAdesh, Mario’s Peruvian, Crispy Pork Gang (but we don’t get pork from there) Thai Food. Mexican food is a must, I am born and raised in Los Angeles that goes without being said.

Who else deserves some credit and recognition?
Well my life story is still being written, however I am beyond for those who positively contributed to my current status. Thankful for my grandma. Auntie Shammy. My parents, my nephews and niece. My mastermind group, my barber. The Better Sounds family + our clients. I can go on forever as far as naming those who are apart of this journey, but just know there’s a lot! Can’t forget about Self Help books, Planet Fitness, and listening to Nipsey Hussle’s and Larry June’s discographies.

Instagram: https://www.instagram.com/goodshitasif/

Twitter: https://twitter.com/goodshitasif

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