We had the good fortune of connecting with Asya Shein and we’ve shared our conversation below.
Hi Asya, what is the most important factor behind your success?
As an entrepreneur I created an online platform that was based on a need from the community that I represent, those that live for soul & world music, hip hop, jazz and deep house. A marketing service for a niche audience that, at the time, did not have a resource for an event calendar for our culture which was why I created it on a hyper local and also national scale.
Through the now almost 18 years, since the fall of 2003, first in LA and NYC presently in over 20 North American markets, myself and Fusicology have maintained the manifesto to the lifestyle we represent and to our subscribers, sticking to what I love and know best and providing a targeted service for the artists and lovers of global soul music alike.
What should our readers know about your business?
My business is spreading the word about global soul music events and music and being that engraved in the niche that I love has set myself and Fusicology apart from other promotional platforms going into our 18th year. We all work hard as entrepreneurs and put our heart and soul into what we believe in and what we love to do – it’s not been easy, being a women in the music industry ran by men was challenging but it’s all about integrity which garners respect. I’ve learned along the way that even if someone may not like you at first, if you continue to do good at your trade and in the community you work in, the respect will come.
I’d love the world to know that Fusicology and the work that we do as trailblazers and supporters of soul music locally and from all over the globe is a testament that you can stay true to what you love and believe in and thrive – even in a pandemic. Continuing to learn and grow along with the ever-shifting entertainment and cultural landscapes, businesses can continue to thrive as long constant change is accepted and to flow with where the business may pivot and life takes you.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1: DTLA Arts District Galleries, some shopping at Santee Alley followed by a Happy Hour outdoor patio sesh @ Resident on Hewitt
Day 2: DTLA Tour of the Financial District, check out the new Grand Performances stage with lunch at Fig At 7th and the evening on Broadway hitting up the Ace Hotel rooftop
Day 3: DTLA Art Gallery tour along Spring Street, happy hour tacos and mezcal at Mezcalero and a nightcap at the SoHo House
Day 4: NE side of Silver Lake Ubatuba Acai Silverlake for breakfast, next door at What the Fish for Lunch in between stroll down the shops in Atwater village along Glendale Blvd
Day 5: Griffith Park hike in the morning, smoothie at Open Source Organics, head to Hollywood Blvd and people watch, end up at Doomie’s Home Cookin’ for some comfort vegan food
Day 6: WeHo – walk down Santa Monica Blvd to again, people watch, hit the Cannabis Cafe lounge for an afternoon delight and end up at The Roof Garden at The Peninsula Beverly Hills for happy hour / dinner.
Day 7: Spend the day at Zuma beach or be pampered at Malibu Beach Inn with an evening night-cap at SoHo house Malibu preferably outside with the fire pits near the ocean.
Who else deserves some credit and recognition?
When I first moved to LA, from day 1 to now 21 years later, I have always had the support of the DEEP Los Angeles crew and the house music family of the city of Angeles. I have to shout out DEEP’s visionary founder, the LA icon and legendary DJ & event promoter, Marques Wyatt. I salute you my brother!