We had the good fortune of connecting with August Pemberton and we’ve shared our conversation below.
Hi August, why did you decide to pursue a creative path?
Whenever I write a new idea that I really like, I always go to bed listening to it on repeat – the feeling of making something and being proud of it is such an incredibly rewarding feeling. As any kind of creator, you’re ideally making things that perfectly match your tastes, so not only do you get the satisfaction of having created something yourself but you also get to enjoy something that perfectly suits you. Some people might find it difficult to listen to their own music once it’s been released, but I love it – this is music that was literally made for me.
I also chose to pursue a career in music because of how much of the job isn’t creative. Mixing, mastering, marketing, etc. all have their own creative aspects but are far more technical than something like songwriting – which really helps me be able to keep on being productive when I’m not feeling inspired. Intersecting technical and creative skills is what really draws me to a career, which is why I also just completed a degree in computer science – being able to use programming to create new virtual instruments and tools to be creative with opens a whole new realm of possibilities. Especially now that the vast majority of audio processing is done through computers.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve gone through a lot of changes with my music, as everyone does. I grew up playing acoustic guitar and piano, and so for the first year of getting into production (four years ago), I loved experimenting with synths and electronic sounds, as the whole world of electronic instruments was completely new to me. Eventually I found that I got the best results making acoustic productions with subtle electronic elements – my goal was to make something that couldn’t really be classified as one or the other. Recently I’ve been focusing much more on vocals and songwriting.
Although I have a lot of listeners, I still feel don’t feel like I’ve reached what I’d call ‘successful’ yet – most of my listeners are passive listeners through things like study playlists, and don’t actually engage with the artists on the playlists. Hopefully with my newer music focussed on songwriting and vocal elements I can start to build a more “real” fanbase. I’m really proud of what I’ve been making recently, and although some of it has had less plays than previous tracks, the feedback from fans and friends has been so much better and far more fulfilling.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’d take them to the river near me – there is an incredible hidden lake with a blossom tree in the middle, and when the petals bloom and fall of onto the lake it’s like living in a painting! One of my favourite things about England is how green and full of life everything is.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There is such a strong community of musicians online, and I have so many people to give credit to – but especially to two of my musician friends, tapei and tender spring, who have each given me so many opportunities to create great things. Having musicians I can be friends with for more than just music is such an amazing feeling.
Other: My virtual piano plugin: https://vst.imagiromusic.com