We had the good fortune of connecting with Aurora Meneghello and we’ve shared our conversation below.

Hi Aurora, what’s the most important lesson your business/career has taught you?
For the past few years I have been working with people who would like to change careers but are not sure what they want to do next. It’s been an incredibly rewarding and also challenging journey. The more I get to know people, the more I am inspired by their resilience, innate wisdom, and their desire to live a life of purpose. Every year, I let go more and more of any judgement I might have once held about people and circumstances, learning that compassion, deep listening, curiosity, and understanding of one another are the best medicine. I can never tell what a client will choose to do when we first meet: but I know that they have deep within themselves a light that once uncovered shines bright and guides them back to their true Self. I am incredibly lucky to accompany them for a little stretch of their journey in life.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
So much to say! Where do I start? Repurpose Your Purpose is truly a labor of love. At the end of 2015 I quit my job and committed to shifting a deep part of me. Until then, I had lived my life trying to control things, and I had wholly bought into the “reasons or results!” coaching that is so popular today. The kind of approach to life and work that is all about setting goals, going for it, making things happen, you get the idea. It worked very well – I achieved a lot. But I also ended up burned out and disconnected from the truest part of mySelf. Navigating the ups and downs of life felt harder, and I finally realized I was achieving goals, but not the most important goal in life: experiencing a deep inner feeling of peace, love, and fulfillment, no matter my circumstances.

So I determined to go about life in a different way, to achieve the most important goal of all: inner peace. Repurpose Your Purpose emerged from this commitment. I did not “plan” for it: I set out to be in service and after a couple of years, it just made sense to embrace my work with career changers as a profession. Repurpose Your Purpose is a program for people who want to change careers but are not sure what they want to do next. We work on the deep stuff, together with exploring practical steps and strategies to be in action from a place of authenticity and power. I coach individual career changers and also host The Group Program to Change Careers two or three times a year. The next one starts on July 12 and 13, and you can read all the details here: https://repurposeyourpurpose.com/group-program-change-careers/

This year my practice has expanded to work with individuals and organizations to create space for inner wisdom to show up. Together we explore living and working from a deep sense of wholeness, interconnection and Purpose.

There are many things I am proud of when it comes to Repurpose Your Purpose; the two I want to mention here are my clients (Repurposers) and my series of events on How to Change Careers.

Repurposers inspire me every day. I feel humble and very lucky to be able to support them in whatever they choose, whether it’s doing less to have more time with family and friends, (re)connecting with their values and purpose, or building a world-changing organization.
There is a moment in our work together when a Repurposer’s inner light comes shining through: they come to a session and I can just see it – something big shifted and life has transformed. Every single time it is a beautiful thing to see, and I am reminded of the amazing potential of the human spirit.

From the very beginning of Repurpose Your Purpose, I committed myself to creating a space where career changers could come and feel welcomed however they felt and wherever they were in their journey to a life of purpose. When you are not happy with what you are doing, it is easy to feel discouraged and alone. And so many events and pieces of content are designed to exploit those feelings and to make you feel like you need something to be “good enough” (to land a job, be a good employee, etc.). I wanted to create a space where there was no pressure to buy, no barrier of entry such as cost, and a deep feeling of recognition for your fundamental worth as a human being. Right now. As you are.
The biggest of such events is my series on How to Change Careers, which I have been running since 2017, in person and online. You can read more about it here: https://repurposeyourpurpose.com/how-to-change-careers-events/

If there is one thing Repurpose Your Purpose has taught me is that there is always more to learn: I am looking forward to decades of deepening my own capacity for love, non-judgement, wisdom, hope, and inner peace.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love LA! Even though I lived here for many years now, I still feel such gratitude for this amazing city. One of my favorite things about Los Angeles (except for the weather!) is that it is impossible to ever experience all it has to offer. In that spirit, here are some places I would take a friend to if they were in town.

– Griffith Park. I absolutely love that we have such a gigantic natural park in the middle of a major city. We would go on a hike, visit the Observatory, and if the right season, we’d definitely attend one night at Shakespeare in the Park
– On the way back from the park, we would stop at one of the most unique stores in the city, WACKO, and then check out the art in the back, at La Luz De Jesus Gallery. I don’t even know how to describe Wacko…let’s just say that if you like quirky and irreverent gifts + unique finds, you will love it!
– Then we would head over DTLA where we could spend time visiting at least these places (maybe more!):

– As a lover of books, I have a soft spot for The Last Bookstore. Books, artists’ studios, unique installations…plus supporting a local small business: what more do you need?
– Speaking of shopping…Made by DWC is a wonderful store that sells handmade candles, home décor, and even includes a Café. It is run by the Downtown Women’s Center, “the first and only organization in Los Angeles focused exclusively on serving and empowering women experiencing homelessness and formerly homeless women.”
– The Broad Museum to get our fill of contemporary art
– The Bradbury Building – because if you like 19th Century architecture and/or Blade Runner you cannot miss it
– And we could have lunch at Grand Central Market

Also, I assumed this is a list for when stores are open…some of the places might not be open now during Covid

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I truly believe we are all interconnected, and I wouldn’t be here today without the love, inspiration, and support of so many. Some of the people I met professionally and in my personal life truly showed me the meaning of unconditional love and acceptance, they showed me what it’s like to be kind, live a life of integrity, and truly feel happiness for one another. These experiences healed something deep inside of me and made me even more committed to building a practice where everyone can feel welcomed and heard. Every year, I feel that my capacity to create this space deepens, and every year I get a glimpse of how much more there is to give. A book I often mention and even gift to some clients is The Surrender Experiment by Michael A. Singer. After reading it I committed myself to be happy in life – no matter what. And to always be grateful for the perfection of each moment as it unfolds. It’s been challenging at times, but it truly changed who I am. If you had told me 10 years ago that I could feel this much peace this often, I would not have believed you.

NOTE: If you want to, you can link to this blog post I wrote about meeting the author: https://repurposeyourpurpose.com/the-surrender-experiment-temple-of-the-universe/

Website: https://repurposeyourpurpose.com/

Instagram: https://www.instagram.com/repurposeyourpurpose/

Linkedin: https://www.linkedin.com/in/aurorameneghello/

Facebook: https://www.facebook.com/repurposeyourpurpose

Image Credits
Photo Collage: Top center photo of Aurora Meneghello by Nayda Lebron

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.