We had the good fortune of connecting with AUSAR and we’ve shared our conversation below.
Hi AUSAR, how do you think about risk?
For any rising artist (including myself), it’s imperative that you take risks, otherwise you may end up missing that next opportunity that continues to push you forward. It’s a little cliche, but the saying of “no risk, no reward” holds true. With respect to my career, I’m very competitive, so even when things seem uncertain/risky, I’m willing to play and fight hard (no matter if I win or lose). Whether it’s a new merch/apparel drop, experimenting with new sounds/flows, or investing in experiences and opportunities (that may not yield any immediate gains, but benefit my overall development) — it can all feel scary or terrifying at first, because you never know how people are going to react to any of the things you create and do. But living a life — not on the sidelines — means you must live boldly. I remember telling my parents that I wanted to be a rapper; it was concerning at first because they’ve invested a lot into my education and certainly had hopes of me taking a more traditional career path. But, you have to trust your gut and instincts. You have to feel that you’ll be ready for whatever is to come; even if you don’t think you are. I think risk-taking and self-belief are intertwined and it’s part of the game. Faith and consistent hard-work have been the bedrocks of every “risk” I take, and it goes a long way.
Alright, so let’s move onto what keeps you busy professionally?
I‘m in the studio a lot these days. I’m writign a lot (especially for my album David). I’m paying closer attention to my brand partners / endorsements — and trying to figure out how to be at the forefront of how I engage with them; I want to be the one bringing new ideas to the table and leveraging opportunties as best as I can. And most importantly, social media — that keeps me really busy. I’m always there to interact with my friends and fans, have a good time, and support a lot of my peers with their music journies. These things + my amazing management team keeps my schedule pretty tight,
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Best eats: Harold’s Chicken – 79th St. (there’s no competition)
Italian Fiesta – 47th St. (the best pizza)
The Licking – South Austin (IYKYK)
Best spots to hangout:
Grant Park, Millennium Park
Hanging out and exploring Hyde Park (there’s always something to see and do)
Who else deserves some credit and recognition?
I really want to give a shoutout to all of the people in W.O.R.D. (Writers Organizing Realistic Dialect) at my Alma Mater — the University of Illinois at Urbana-Champaign. A lot of the people I met there are my good friends (til this day) and have continued to support my music no matter what. I don’t take any of their belief and faith in me for granted and, too often, they’ve been the reason I keep going, especially when I’ve had moments of self-doubt. So, I’d love to dedicate this shoutout to them. 🙏🏽
Photos: @kayodidthat_ @bootshoward