We had the good fortune of connecting with Aviana And The Pure Root and we’ve shared our conversation below.
Hi Aviana And The Pure Root, what was your thought process behind starting your own business?
Art had a calling upon my life you know. Even if I was engaged in other things throughout my journey, art was always in the background calling my name. It was only a matter of time before I answered the call and decided to become an independent musician and artist. So, the process was surrendering really. Thus, Aviana And the Pure Root was born. In 2019 I also started my company Live While Living by Aviana, which is a health and wellness platform where I offer insight into natural healing. The first products I launched under it are a small collection of organic herbal teas. Live While Living by Aviana was inspired by being pushed by my elders to offer my knowledge of natural healing in some way. A lot of that knowledge came from being my mom’s caregiver after her stroke for about 3 years, and healing myself from asthma. You know it’s funny because when I was younger I had absolutely no intention of being an entrepreneur. A terrified young girl afraid of her power. I guess my mom was right though, I was meant to lead.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is truly to be of service. To be of service to myself, the earth, the cosmos and to other human beings. It’s really about encouraging people to heal through spirituality and to look at our surroundings differently, both cosmically and through our relationships with others. To add to this, I record a lot of my music in 432 hz, which is a healing frequency and I use it to give a meditative effect for my listeners. I’m also a very passionate person, romantic and emotional who is on my own spiritual journey so I do my best to translate those things into my art. I look at my music as poetry, like a fluid Pisces dream, even though I’m a Capricorn lol. I also consider myself an Afrofuturist artist, so much of my work is also centered on Black liberation, unification and ancestral healing. I feel my music journey has been the hardest journey I’ve ever taken, and I’ve taken a lot of different paths in life. For me, pursuing music holds up a mirror to myself like nothing I’ve ever experienced before, it’s a constant choice to show up everyday and move through those feelings of self doubt and continue to pursue my purpose. What I want the world to know about my art is simply, the vibration, the message.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would honestly take my best friend to my neighborhood. I would take them to Venice. I love Venice, because its a small neighborhood of people who actually speak to one another on their morning walk down the road. It’s such a cool vibe and artsy vibe. Despite the fact that the neighborhood has been super gentrified over the years, there are still communities of Black folk around who have been there for over 40 years that still have so many stories to tell. For breakfast or lunch we would go to Butcher’s Daughter on Abbot Kinney and have mimosas or a nice coffee on the patio. For dinner we would visit the Black-owned Neighbor just down the street that is one of the most stunning restaurants in Venice. The next day, we would go to my favorite hike in Malibu called Solstice Canyon. It’s a pocket of land that I feel most connected to so far when it comes to hikes in LA. Then I would spend all day on the beach. Malibu is probably my favorite place in LA, I love that the ocean meets the mountains. It feels like I’m in another country. It’s pure magic over there.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shoutout my mom, who knew I was a star so bright from the very beginning.
Susana Hornill Moe Igrashi