We had the good fortune of connecting with Bauer Wann, Rupa Patel, Eleanor Trinh and we’ve shared our conversation below.

Hi Bauer Wann, Rupa Patel, Eleanor Trinh, do you have a budget?
Starting a business was not an easy decision for us. The three of us put in starter capital for product development and have continued to personally invest into the business as it grows. We knew that GEST was unlikely to be profitable within the first 1-3 years, and this understanding made us more aware of how we spend. Our bootstrapping habits came naturally as we became more careful on budgeting for non-essential items. Not having vacation days also reduced our spending, for good and bad, as we are now spending all our free time working and networking!

Our strategy was always to focus year one on establishing product-market fit. However, what caught us and the world by surprise was the rising cost of manufacturing, shipping, and inflation. As our product already has very slim margins, this increase in cost is a concern. If we have one advice for people starting out on this path, it is to budget and plan for marketing as that is essential to the success of the business.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
GEST, short for inGEST, was formed by three best friends on a mission to create thoughtful supplements that make our world healthier and wealthier. We believe that supplements should seamlessly fit into your daily routine, offer superior, targeted benefits, and yes, even spark joy.

We strive to always create products we can authentically stand behind. To maintain product excellence, our product development process is always driven by our customers. First we find out the health goals our customers want to achieve, then we leave no stones unturned as we develop the best in class formulation and form factor.

That is how we made Skinmune Sips, a powerful liquid supplement that combines full therapeutic doses of five powerful skin and immunity boosting ingredients for supple and hydrated skin.

Created from scratch, Skinmune Sips features a first of its kind liquid formulation, and is portable and ready to drink. Carefully selected, each ingredient is backed by clinical research and targets a specific aspect of skin health. By ensuring that our product is effective, delicious, and quick to consume–we encourage consistency and results!

Although it was a feat to get to where we’re at today, we would take this ride 1000 times over. As cliche as it sounds, it takes support from people so never be afraid to ask for help and always continue to learn.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When you think of food, you think of LA. For a week-long trip, a must-do is traveling across LA to try certain specialties starting from 626, the Asian-food mecca. You can never go wrong with Dim sum from Lunasia or Hainan chicken from Savoy. Don’t forget to check out the go-to neighborhoods of Downtown, Silverlake, WeHo, and the Westside. Since LA is not too far from Solvang and San Diego, it’s always a must to add on more sightseeing outside of the city.

Who else deserves some credit and recognition?
Shoutout to our family who were not only our emotional support, but also our initial brave batch of supplement testers. Without the community around us, we would never have been able to celebrate the highs and climb out of the lows.

Also, shoutout to the D2C founders who we’ve met along the way. We not only uplift each other but also share tried and true tips that come from grinding and learning from past mistakes.

Website: www.justgest.com

Instagram: www.instagram.com/justgestco

Twitter: www.twitter.com/justgestco

Facebook: www.facebook.com/justgestco

Other: TikTok www.tiktok.com/justgestco

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