We had the good fortune of connecting with Beth Drayer and we’ve shared our conversation below.
Hi Beth, we’d love to hear more about how you thought about starting your own business?
Well, this is actually the second time I started my own business. I learned a ton the first time. Struggled a ton as well and when offered a safe opportunity I took that. This time, I was working in an environment that really didn’t suite me. It made me really look at myself and decide what I really wanted. Out of life and out of my career. I was frustrated with the system of patient comes in, referred to PT, gets 80% better and insurance release them. I didn’t think 80% was good enough. If it were me, it for sure wouldn’t be good enough! I knew I could offer better! I have always been passionate about learning so was taking a lot of continuing education courses. I took everything from manual therapy techniques to business development. In these courses there were people from all disciplines, PTs, Chiros, coaches, etc…we were all learning together and with each other and from each other all helping one another. I thought this is how it should be, a collaborative effort where one type of practitioner isn’t better than another, just a different approach to similar problems, and now we all have similar tools. So I started to realize that I could be just as successful with my skills as they are with theirs! There had been a small movement starting of Physical Therapists starting practices and not billing insurance, just a cash practice. In California where I am, currently Athletic Trainers can not bill for their services so this seemed like the perfect model for me as well! So based on this model, I started working with people at a couple different Crossfit gyms in the area. From there things started to grow!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I help people get unhurt. Through various modalities and education, I help those who have pain or injury relieve their pain and learn to move better and feel better, to be able to live their best lives! I have extensive background working with Division I athletics and now have moved on to helping athletes from weekend warriors to everyday athletes (if you breathe you are an athlete). The journey to this point has not been linear but again wouldn’t be here now if it weren’t for each of those experiences. Being in business for myself was never something I would imagined myself doing. The traditional setting for Certified Athletic Trainers had always been High School, College or Professional Sports. There was never any business training involved. I’ve had to learn everything about business on my own. I have invested in mentors and coaches along the way. Since there are still very few Athletic Trainers in the private sector there is a lot that I need to adapt for my purposes. But this was a big lesson for me, learn from those who do (or similar) to what you want to do. Don’t reinvent the wheel!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh so many choices! One of the first things we would do is hike up to Parker Mesa (even better done during a full moon so hike up for sunset then back down by moonlight) From up there you get views of the entire city and ocean….it’s just amazing! This hike is in the Palisades so driving up the coast to Malibu would be included here as well. Food would probably be at Rita’s Gate of India in Santa Monica. Next day a trip to the Endeavour at the California Science Center and catch one of the IMax choices as well. I love this place! So many cool things and the movies are always changing and amazing! From there grab some Pastrami from Langer’s Deli. A hike up to the Hollywood sign and then the Observatory in Griffith Park to check out the telescopes set up. Stop by Bianca’s Cafe for some Mediterranean food. A trip to Huntington Gardens in Pasadena is a must! They have a gluten free tea menu as well so lunch there and La Grande Orange for dinner! Of course a day just chilling in the South Bay walking the Strand. A stop at the Greenbelt in Hermosa Paddle boarding in the Redondo Beach Marina and then food at R10. I tend to pick my dining experience based on brussel sprouts, R10 and the Greenbelt are both top notch, but for the best in the South Bay go to Tin Roof Bistro in Manhattan Beach.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Always want to thank my parents for their unconditional love and support! Definitely not the person I am without them! There are really so many people who have supported and encouraged me along the way we don’t have room to list them all. And honestly each step of the journey has shaped my success, if it hadn’t been for each experience and detour I wouldn’t have ended up here. I would like to thank Crossfit 310 and Rising Wave Athletics for sharing my vision and allowing me to explore more!
David Liehn (tire photo)