We had the good fortune of connecting with Bobbie Cheri Gobert and we’ve shared our conversation below.
Hi Bobbie Cheri, is there something that you feel is most responsible for your success?
I like to give credit to my personality to the success of my brand. The consumer market is very oversaturated. Most people you share your idea with will ask if it is a good idea since the competition seems to be endless. Everyone is a “this”. Everyone sells “that”. My response is always that may be true but nobody is me and that is my ace in the hole. This is my first business where I am the face. I say, post, and blog what I want. I understand that my personality is not for everybody. I’m okay with that. I just need a million people to love what I am doing. My business is less than a year old and I am already making amazing strides, even with a virus going around killing people and a Oompa Loompa for a president running our country into the ground. My sales are growing rapidly and I get so many messages from strangers telling me they appreciate what I am
As someone with Fibromyalgia it was important for me to bring awareness to my condition and show others that there are ways to cope without being doped up on drugs. I am a dairy-free advocate trying to turn one tummy at a time. With my personality at the forefront I think I can do everything I set out to do with Don’t You Dairy.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Don’t You Dairy has been an idea years before it came into existence. I struggled with getting started because I thought I couldn’t do it. I didn’t know the first thing about writing a cookbook. My background was in music and I own a creative consulting company. I knew this was something I had to do so I had a pep talk with myself and set some deadlines. My cookbook launch in November 2019 was a huge accomplishment and I made sure I acknowledged what I had done. I know I have a long way to go but I am far from where I started. I am where I am today by trial and error. I have never been afraid to take risks.
This process has not been easy but I always look at where I went wrong and see how I can make it better. Analytics should be your best friend. As business owners who turned our passions into paychecks, we tend to be attached to our products/services. We do things based on what we like, think, or feel. We shouldn’t be guessing when the numbers are there. If our goal is to make money we shouldn’t be so set on something that nobody wants or isn’t working. I’m learning to present things that my customers love in a way that stays true to the story I want to tell. Everyone has an opinion about what you should be doing but you have to live with what comes from listening to others and not doing what is right for you and your business. My motto is use the recipe but alter the measurements if needed.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As soon as Jo Jo touches down at LAX we’re going to Herringbone in Santa Monica for happy hour. We’re getting the $1 oysters and the Jale-Berry cocktail. We would get the mussels but the chef ruined my life and changed the recipe without consulting me. After Happy Hour we would meet friends at the Blind Barber in Culver City. It’s a barber shop with a speakeasy inside. Very low key with a great Strawberry Fields cocktail. As a Los Angeles native I am kind of over the scene but I’m always ready for a concert, musical, scavenger hunt, and murder mystery dinner party.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Black women entrepreneurs trying to find their place in a world of people telling you that you don’t belong. We are magical and these are the facts.
Facebook: Don’t You Dairy LA
Author Photo by Le Tresse Grissom Food photos by Ezra Throne Brussel Sprouts photo by me Bobbie Cheri