We had the good fortune of connecting with Brian Dinh and we’ve shared our conversation below.
Hi Brian, where are you from? We’d love to hear about how your background has played a role in who you are today?
As an Asian American whose parents are immigrants, being an artist, challenges very traditional standards and values which really unveiled how expression operates culturally. I’m born and raised in Orange County, California which is the crux of a space determined to be boring but within OC lies bubbles of artistic enclaves discovered during my time at a performing arts high school. As an institution that promotes what one might call the strange, the unique, or the reality: the individual— it lowered a lot of guards I had which were placed there by our social systems that have us distance ourselves from things aren’t as practical or conventional. The total reversal or deconstructed sense of tradition at an arts school made me less afraid of seeking solutions outside of the convenient purview. I endlessly credit my time at a community that wore many hats and faces to really shake you from the mold I think so many persons before us decided what that should look like, and what success looks like as an extension.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Coming from a Fine-Arts background, I think the desire to create “beautiful” objects, images, spaces is something that comes organically to me already, so when “starting” my business: ‘koredoko homesewn,’ it was more a transition from one dexterous thing (painting) to another (sewing). I learned how to sew at the start of the pandemic/quarantine to reject painting which the collegiate space spoiled for me. The business aspect was purely incidental as a result of documenting my learning process on Instagram which led to inquiries for commissions. Eventually the demand grew the space which led me to create the proper channels to transition as a homesewn operated shop. I believe what sets Koredoko (KD) a part from others is the transparency that this business is more-so a project about the intersection of sartorial object-making and art. I make it extremely transparent that this is a one-person show with someone who has absolutely not a clue of what they’re doing within the comfort of their childhood home. The shop also is a made-to-order and made-to-measure service which creates zero waste since stock does not exist but also dismantles size standardization. I believe it’s been responded to well due to the very DIY essence this business has which makes it more inviting or relatable for customers to know the face, the voice, how, and where this is all happening. I’m most proud of the growth if I’m honest, I have zero background in fashion and now I not only learned how to make clothes for myself, but now others. None of this is easy for me though especially since it is a MTM service, there is a lot of anxiety on messing up—if it’s too small, too big. The doubt that comes from not having the proper education to know with certainty what I’m doing is correct is really taxing but what I want the world to know about my story is to stay true to your morals and things will turn out okay.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Whewf. To make things simple and in no particular order or preference:
1. Flea Markets
2. Bavel, Joy, Sunny Blue, Mitsuwa Marketplace, Omomo
3. Anaheim Thrift
4. Laguna Beach
5. Echo Park
Who else deserves some credit and recognition?
Tiffany Jung, for the endless times you’ve thought of me and even for this series—thank YOU! In the over-arching timeline, one person seems to be at the root of my origin story: Starling Irving. A previous writer at Man Repeller had blurbed about my style in an article which led to a friendship. Little did I know, that the reach of my success was catalyzed through this introduction and relationship.
Reese Brucker Brian Dinh