We had the good fortune of connecting with Brittany Howell and we’ve shared our conversation below.
Hi Brittany, let’s talk legacy – what do you want yours to be?
The funny thing about legacy is that it requires that you live your life with the consideration that you only have a finite time on the earth. To me, the real question is “what drives the life you live?”. I live my life to inspire, to embrace, to acknowledge, and most importantly, to show love. I hope that I can be an example for young women, particularly those of color. When I speak to students, my goal is not that they follow in my career path, but that they dream bigger and go further than I. I believe that everyone has purpose and a story. While we may have different beliefs and backgrounds, we share a bond as humans. When my hourglass is out of sand, I want the world to know that I did my best to push others to be their best.
What should our readers know about your business?
In the Aura is more than candles; it is a brand that seeks to affirm and encourage each person that comes in contact with us. We are about uniqueness and self awareness. We don’t believe that a lemon scented candle has to yellow; we embrace those out of the box thinkers and dreamers. That is what makes us different. The brand has grown by getting to know others and building relationships. It hasn’t been easy, but has been a beautiful experience. An experience without a lot of sleep, but an experience nonetheless. Getting to this place required that I acknowledge my shortcomings and mistakes and learn from them. It took more belief in myself than anything I’ve ever done, but I am proud of what has been accomplished and I’m excited for the future. I want the world to know that every product made is a labor of love. I’m passionate about what I do! I want each customer to feel seen and special because of the personal touch to each item, at the very least I hope they are amused by the scent names.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anyone coming to visit me knows we are going to eat! We must visit The Attic in Long Beach, Billionaire Burger Boys in Compton, Pour Vida Latin Flavor in Anaheim, Simply Wholesome, The Pan or The Griddle for pancakes, and Okayama Kobo for baked goods. I would then recommend walking the Pier in Santa Monica and Long Beach or hiking in Griffith Park to burn the calories. Leimert Park is always a vibe. Belmont Shore and Shoreline Village feel like Saturday afternoon; I love walking in those areas. If we can catch a game, that is also a plus. Lastly, I would take my friend to the California Museum of African American Art and California Museum of Science and Industry. The city is full of adventure. Just explore! You are sure to find a tasting or a farmer’s market; those spontaneous outings are always the best.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate my shoutout to William and Mildred Rosser. My grandparents never failed to make me feel special and empowered. While I no longer have them with me physically, everyday I wake up, my prayer is to be as much of a “star” as they believed I would be.