We had the good fortune of connecting with Matt Colletta and we’ve shared our conversation below.

Hi Matt, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
When it come to SEO and content marketing, most businesses already know that they should be creating content and have a blog. However what I see time and time again is that these business owners do not understand the importance of keyword research and topic selection.

Because of this I often see websites who have a blog that gets zero traffic. And the primary reason they are not getting any traffic to their blog articles is because they have not created content that anyone is searching for.

To solve this problem, you need to find keywords and topics based on business relevancy, monthly search volume and low keyword difficult to rank.

What should our readers know about your business?
What sets Deviate Agency apart from other digital marketing firms is that we use the same team, processes and strategies for our clients as we do for our own websites.

Most agencies will assign a junior person to work on the SEO for their clients – whereas at Deviate I am personally involved in every client’s SEO success and they know one of the company founders is working on their success.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would advise a friend to come stat at one of the amazing southern Orange County resorts and enjoy the beach during the day and fine dinning at night. Who else deserves some credit and recognition?
My business partner at Deviate Agency is Jonas Muthoni. He has been fantastic to work with and is amazing with digital marketing and client success.

Website: https://deviateagency.com/

Image Credits
Matt Colletta

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