We had the good fortune of connecting with c. Craig and we’ve shared our conversation below.
Hi c. Craig, we’d love to hear about how you approach risk and risk-taking
When opportunities arise, my main way to assess them is “where will the ‘yes’ take me?” Will I be a better filmmaker, writer, collaborator on the other side of this, or will all I have is the money and nothing else? More often than not, I can find my way to the ‘yes’ because yes has always led to amazing places for me. From going back to school to working in a creative field every step towards my goals and my team’s goals has started with taking a chance and saying yes. This particular chapter in my life is one with more yeses than noes.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
One of the things that I think has benefited me greatly is the ability to fall in love with a story, fully – down to the smallest little nuances because nuances create character and character is compelling. Really looking forward to telling stories about my neighborhood in the 7th Ward of New Orleans. There’s nowhere else that compares. It has been a part of my work since the beginning and I’m sure always will be. Spike Lee has Brooklyn. I have the 7th Ward.
My growing pains of navigating this industry were/are pretty standard. I tend to overcome them because I’m willing to knock on the door longer than you’re willing not to answer it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Non-negotiables in New Orleans are a Port of Call burger, Pandora’s snowballs, We Dat’s Chicken & Shrimp, Willie Mae’s Scotch House, Cafe du Monde, Slim Goodies uptown (although Waffle House is a personal favorite), kicking it at the Lakefront, experiencing Super Sunday, grabbing crawfish from Big Fisherman, hearing Anaïs St. John sing at Porch Fest, and listening to any of the school bands do their thing. Who else deserves some credit and recognition?
My entire journey has had saints. I come from an embarrassingly creative family, who not only supported imagination, they fanned any flames of curiosity that I ever had. So shoutout to them for believing me when I didn’t even believe in me. My amazing wife, Melissa has produced on every project I directed. In my first real job, I met Roy Wood Jr and we immediately vibed on the creative front and as his career climbed, he kept creating ways for us to collaborate. I could never adequately thank him for that, but I’ll always try. And it would be disingenuous to not thank the filmmakers and professors at Columbia, NYU, and USC. Not a day goes by when I’m not grateful to have access to some of the best minds in the field.
Linkedin: c. Craig
Florian Trojer Ramone Farrier Nate Jankus Melissa Patterson