We had the good fortune of connecting with Cami Uchoa and we’ve shared our conversation below.
Hi Cami, what’s one piece of conventional advice that you disagree with?
Typical marketing tactics to get more traffic and raise conversion.
I joke that if I were to pitch my business to the Shark Tank folks, they would kick me off the show seconds after I explain my plan. 🙂
I know this sounds counterintuitive, but selling products is less important to me than making my customers happy by creating connections between people and their ideal Lucy + Kaya products. I avoid pushing products, convincing people to buy more or upgrade to a bigger size. I also don’t do much advertising, as I don’t want to create the urge to purchase, even though they may not need what we sell. I advise people the way I would like to be advised: prioritizing their well being, not conversion rates.
My ultimate goal is to encourage people to live more intentional and conscious lives, to help people trust themselves, reconnect with their intuition and dig deep into their own power. I’m letting the Universe work its magic and bring me the right folks that can benefit from our line. It’s about helping them find the perfect tool for their needs.
Recently, a sweet woman stopped by my booth at the market, and while super interested, she paused and said “I’m very religious, I’m not sure if I should buy these”, to which I immediately replied “If you don’t feel great about it, I’m the first person to say don’t buy it. I love that you stopped by, but if something inside of you is saying don’t purchase, listen to that voice.” Although she didn’t buy anything, I feel really good about that interaction and I think she did too.
There is beauty in going with the flow and creating a little room for receiving. It just takes a lot longer than a traditional approach. But rest assured: progress is being made, even though we solely rely on organic engagement and an old-school word of mouth strategy. 😉
What should our readers know about your business?
Lucy + Kaya was born out of a deep desire to do more. More for the planet, for humans, for myself and all beings. What sets us apart is our intention. Our goal is to minimize our footprint (we use eco-friendly packaging and shipping supplies) and maximize the good we can do. Lucy + Kaya encourages everyone to embark on a spiritual journey. All our products are treated with Reiki and made with love to help you activate your inner power.
It hasn’t been easy at all, but it’s like they say “nothing that’s worth it comes easy.”
STORY BEHIND OUR NAME
Lucy means “light” and honors my grandmother’s knowledge and the intuition she gave me to start this business.
Kaya means “sea”, representing mother nature and honoring Yemanja – the mother of the ocean.
Lucy + Kaya is where spiritual power and nature’s power meet in order to deliver light, love and energy restoring experiences.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Venice Beach – I don’t know what’s open or closed these days but I used to really love the restaurants on Abbot Kinney and Superba on Lincoln. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My grandmother Lucy, who inspired this brand and has been guiding me from day one, from the other side.
My husband Mike, who has been incredible throughout this whole process.
My parents and sister, who live so far but make the distance disappear by being so present every step of this journey and participating in pretty much every decision I make.
All the beautiful customers and non-customers who supported the brand, asked questions, provided feedback, made suggestions and brought me great joy by being kind and thoughtful.
Very grateful to every person who crossed my path so far and I look forward to what’s still to come.