We had the good fortune of connecting with Caroline Salinas and Sheryl Desir and we’ve shared our conversation below.
Hi Caroline & Sheryl, what do you attribute your success to?
Authenticity. We started Our Vibes Media with the intention of creating our own representation in digital media. We wanted to expand our narrative from stereotypes, which is why our content is centered around our stories as college-educated Latinos from the greater Los Angeles area. Being ourselves and people simply relating to us has been the root of our brand’s success. Specificity is universal, and we find so much joy in seeing that so many people can relate to our experiences.
Alright, so let’s move onto what keeps you busy professionally?
We strongly believe that we got to where we are professionally by consistently showing up for our community. Even throughout the pandemic, we found creative ways to spread awareness about important issues. We always create with our community in mind and our community has shown up for us too in return. Related to community, a challenge we faced was realizing that although we love all of the Latino community, not all Latinos will relate to us or accept what we represent. Despite that realization, we want to continue to stay true to our authentic selves and experiences. We are creating our own representation, hence “Our Vibes.” That continues to be our brand’s mission and our goal as creators.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We LOVE a good cafecito here at Our Vibes and have recently started a series on YouTube called “The Cafecito Chicas” where we tour local Latino-owned coffee shops. We definitely would take our best friends to Mi Cafecito Coffee in Pomona for a Cafe de Olla. Downtown Pomona often hosts live events and art walks with good music and local small businesses. Pomona is definitely a thriving hub for artists in East LA County.
Another spot we definitely recommend is La Placita Olvera in Downtown LA. It’s right across the street from Union Station and is a symbol of the city’s rich Mexican culture. Whenever we are in the area, we also make sure to check out the LA Plaza de Cultura y Artes, a museum honoring LA’s Latino history. We’d end the day with a delicious dinner at our favorite Oaxacan restaurant, Guelaguetza.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First of all, we would love to give a major shoutout to the entire Our Vibes team! We are a group of journalists, designers, marketers, and filmmakers who love to create together. Because of our united passion for launching this brand together, we have been able to grow closer as friends and build this brand throughout a pandemic. We launched in January of 2020.
The majority of us met through the Latino Communications Institute (LCI) at California State University Fullerton. LCI is a network of Latino students within the College of Communications. This network includes mentors, like us, mainly first-generation students and graduates, who inspired us to pursue our dreams and launch Our Vibes. And of course, the former Director, Dr. Inez Gonzalez Perezchica, who supported our drive to create our own opportunities. This network of Latino professionals continues to be a huge supporter of Our Vibes and we are incredibly grateful for it.