We had the good fortune of connecting with Caroline Zamayoa and we’ve shared our conversation below.

Hi Caroline, can you walk us through the thought-process of starting your business?
I have always been a huge fan of horror and Halloween. I was at a barbecue with friends, talking to them about a small horror themed vending event I was attending the following day, Terror Market. One of them asked, “So they just make Halloween inspired art? You can do that.”

That really sat with me. I was always drawn to art throughout my youth, but was discouraged in pursuing it as a career. I never considered doing it as an adult, but as my friend said, why couldn’t I? The following week, I created an Instagram account with my business name, just to ensure no one else would think of it, and also purchased the website domain. By the end of that year, I released my first sticker. Now, Caffeinated Coven Co. will be celebrating its 3 year anniversary this December.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Opening Caffeinated Coven Co. was not easy. For the first year, as driven and as passionate as I was, it was very hard to get people outside of the horror community to take me seriously. Unfortunately, a majority of people are still under the mindset that art is not a real job. In reality, not a single day goes by where any of those people doesn’t consume art. I’m a fairly sensitive person, so knowing so many people doubted me did get to me. Numerous times I’ve thought about quitting. But at the end of the day, no other job has made me happier or has made me feel so fulfilled. To run your own business, you need to have some tough skin. I had to learn to not be influenced by the projections of others, and to allow myself to pursue what I love without hesitation. Now, I am proud to look at how far my art has come.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I currently reside in the city of Pasadena. I’m vegetarian, and if I was taking one of my friends out to lunch, I’m taking them to Naughty Vegan. This place serves vegan sushi, and it’s incredible. As for coffee shops, we will walk two blocks down to visit Coffee and Plants. Not only is the store absolutely beautiful (and where I got engaged), but it’s all plant based! Their chai tea lattes are my absolute favorite.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Caffeinated Coven Co. would not have grown to where it is now without my husband, Matthew Zamayoa. He has been supportive since the idea of opening up a shop even sprouted into my mind. When I lost my job throughout the pandemic, he helped give me the push I desperately needed to pursue art full-time. Whether it is helping me vend at countless events, helping me purchase new materials to explore new merchandise, he’s always willing to help. He even tackled on vending a show for me when I was sick with COVID. There’s nothing he wouldn’t do for me and my dreams, and I am forever grateful.

Website: www.caffeinatedcovenco.com

Instagram: https://www.instagram.com/caffeinatedcovenco/

Facebook: https://www.facebook.com/caffeinatedcovenco/

Other: https://www.tiktok.com/@caffeinatedcaroline

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.