We had the good fortune of connecting with Casey Chavez and we’ve shared our conversation below.
Hi Casey, can you walk us through the thought-process of starting your business?
When I started Lutava I wanted to provide solutions to hygienic concerns and problems in the fitness space. By creating textiles that inhibit the growth of bacteria, viruses, mold and mildew we are able to offer odor resistant and Antimicrobial benefits. Microbe disruption on textiles prolongs the life of fabrics which means fewer washes for the environment. I launched lutava in 2017 and since the pandemic has evolved LUTAVA is the first of its kind brand to offer Antimicrobial Slipcovers and fitness accessories the prevent cross contamination and keep you dry and clean throughout your day.
What should our readers know about your business?
Lutava is the high-performance antimicrobial solution for modern fitness lifestyles. Our easy-to-use slipcovers are the first and only products made with proprietary, patent-pending, FITSHIELD™ technology to protect you and your gear from harmful bacteria, viruses, mold and mildew.
FITSHIELD™ technology helps inhibit the growth and buildup of microbes, which often destroy fabric integrity causing staining and odors. Our fabric technology has been clinically tested and proven to show a 99% reduction in less than 2 hours against the the most common and potentially life threatening strains of viruses and bacteria found in fitness centers.
Tested strains per international standard testing include:
SARS-CoV-2 (COVID-19)*, Influenza A, BirdFlu Corona(SARS)**, Norovirus, H3N2, H1N1, Staphylococcus (Staph Infection)*** , and Klebsiella Pneumoniae
*ISO18184:2019, **ATCC VR-1679, ***ATCC VR-1469
With the covid 19 pandemic we had. Obstacles in our launch but it has actually brought more awareness about Antimicrobial benefits and how they can protect us from harmful s strains of bacteria and more importantly in today’s climate viruses. In our first year we became one of the first fitness brands to work with Bed Bath and Beyond.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love Newport Beach. It is where I met my husband and attended my yoga teacher training. It is such a healing and beautiful place both to live and visit. I would start with breakfast at Rose Cafe in Corona Del Mar then ride my bikes to Lido Island where we can cruise the harbor and stop at places like Billy’s for lunch. For dinner I would go to Banderas and finish the night off listening to live music at the Quite Woman.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband and business partner Nick Benavides has been a strong support system and mentor for me. He really encourages me to make my ideas reality and has taught me “taking the first step” is actually “taking the first step”. My first samples weren’t perfect but they were a start in the right direction to create my proprietary material that’s in all of my products called FITSHIELD. He traveled with me around the world to source the fabric and suppliers and I couldn’t has for a better support system than him. He genuinely wants me to succeed because he knows that is what makes me feel my fullest.