We had the good fortune of connecting with Catherine Parry and we’ve shared our conversation below.

Hi Catherine, we’d love to hear more about how you thought about starting your own business?
I was running a financial services communications firm at the time, Templars. I was at Davos, surrounded by CEO’s and chairman of financial institutions all sharing the desire to use social media and electronic communications more effectively, but being warned of the security and compliance risk of these channels. Corporates had started using social media to promote their brands but little else was being used. So, when I returned to London I decided we needed to bring banks, regulators together to discuss the best way forward. I led an event in the House of Lords / House of Parliament in the UK with the UK regulator, the FCA and the C-Suite of the largest global financial institutions. Out of this came a Social Media Charter, recognised by the FCA. From this we realised there were two major concerns that current technology software solutions were not meeting. Firstly, company and client data leakage is usually inadvertent, from personal social media accounts, often by unmonitored photos and videos. 

Secondly the increasing use of chat systems by clients to talk to their bank managers and so on. After the success of this event, and early sales of our product at the time, I realised there was a need for a solution that met these problems. So began speaking to many regulators, as well as financial institutions CCO’s, Heads of surveillance and monitoring, security directly about what they needed. It is a huge market. I could see the significant business opportunity here. So I sold Templars to Vested (https://fullyvested.com/). I chose Vested as they lived the same values I built Templars on, going the extra mile to get the results our clients needed, continually. From that moment on, I had to make decisions quickly to seize the opportunity I saw, for making electronic communications safe and secure. Build a solution providing flexibility across all channels, meeting global compliance requirements and ensuring managing inadvertent security risks. DeepView was born.

The DeepView Admin Dashboard where companies can review changes in user behavior. They can review alerts to data leaks and archived massages.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
DeepView secures communications. We have built technology able to scan a photo or video to help manage data leakage for companies and their teams. The technology recognises a computer screen, or post-it note or notebook and will provide an alert. It’s smart enough to differentiate between post-it’s with passwords on, vs post-it notes with inspirational quotes on. It can ignore a TV screen but alert you to a photo of a laptop or desktop. This is becoming more vital with the ever-increasing use of cameras, more and more posts are being shared on Instagram, Linked in and facebook and so on. Frequently with someone’s desk in the photo as they want to share with their friends how hard they are working. We’ve also recently completed the design for an app that alerts an individual before they post the photo, it can recognise the passport through a notebook, notifying the user before they share the data. We have also built the first chat system recording system to work on personal devices, set up by the user to ensure privacy is maintained. 

DeepView was a business that grew out of many conversations I was having with the clients of my firm at the time. I kept hearing the need large organisations had to use social media to communicate with clients and build their brand. Though the concern around new regulations and security was also paramount. So I led a conversation in the House of Parliament with the FCA, the UK regulator and invited a group of Chief Compliance officers and senior bank representatives. The outcome was a requirement for a solution that helped manage data leakage, as well as meeting the regulatory requirements globally. DeepView was born. 

We have two patents: our differentiator is the ability to manage privacy by allowing the users to control the recording. We have also built a technology able to read a photo or video for any sensitive data so we can help people accidentally sharing their own personal data or that of the company they work for. Our clients are incredible to work with, it’s why we do what we do. Constantly helping them grow their business and be at the forefront of communicating with their clients is incredibly rewarding. 

My career started at 16. I was dyslexic and did fairly well at school but always had a creative yearn to build something myself from scratch. We had a barn at home that I turned into a wedding venue. Dad had built it after the entire barn blew down a huge storm we had. I loved building the website, showing couples around. It’s a small business that’s still going and I love it. I only spend a couple of hours a month, generally at the weekend on it, but it reminds me of the basics of business. I am so proud of what DeepView has done for so many companies. And I’m looking forward to continuing to look after more and more companies using all the social media and digital communications their teams are asking for! I want to be a person others can look to and say: ‘she did it, so can I’. The UK is a wonderful place for many reasons, though the support for Founders here in the US is unprecedented. 

The struggles I faced in the UK made me stronger, more determined and empathetic to those around me. We never know the story that’s behind the smile or anger we are shown. I believe one blessing of COVID is the deeper empathy and kindness for our fellow humans. I want to be known for building DeepView from scratch, taking it to the $2bn company I know it can be. The platform that bridged regulation and industry, so both can work more efficiently alongside each other in helping social media be safe.

Regulated firms have to record work conversations and client conversations, here they are in the DeepView portal, where companies can log in to review archived messages.
Simple and easy. Users are still able to use WhatsApp as normal! Whether corporate or BYOD devices. They select the chats that are work only so they retain their privacy.
DeepView is also able to help companies that want to record LinkedIn messaging, so their people can chat to clients and colleagues whilst meeting the regulatory obligation. Here’s a photo of the recording in above in action above

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m very new here, and given the lock down my knowledge is somewhat limited. Though I’ve got a friend coming down shortly so this is a great question. Hikes and runs in Topanga Canyon with the trails have been an incredible experience. The beaches are beautiful, one of my favourites is Topanga beach, it’s a little smaller and the waves always feel perfect to swim in! I’ve been surfing a little further north but definitely like sticking to the sandy beaches. Sunset drinks, and picnic’s under the stars have all made this special place feel like home. In Topanga there’s a beautiful little shop with organic vegetables, fresh coffee called Canyon Gourmet. The guys there make it feel like home every time I walk in. If you can get time for a massage or to see a chiropractor, I recommend Nancy and Dina at Topanga Acupuncture and Bodywork Chiropractic. Then finally the farmers market in Santa Monica on a Wednesday and Saturday!

At the World Economic Forum in 2020 where we were discussing AI and Gender Bias. Very honoured to be in included with so many world leaders
My first trip to LA. Little did I know she would be living here 2 years later!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The DeepView team, each one of them constantly goes above and beyond. My Family for supporting me and being on zoom whenever I’ve needed them. All my YGL family that check in, to support, dance or get away. Dear friends and investors who have given me holidays, hugs and huge dinners whenever I need to eat, smile, laugh or celebrate!

Website: https://www.deepview.com/

Instagram: https://www.instagram.com/deepview.3/

Linkedin: https://www.linkedin.com/company/social-media-charter/

Twitter: https://twitter.com/Deepview3

Facebook: https://web.facebook.com/Deepview3.0

Other links to articles:
Bloomberg : http://bloom.bg/1Tp0Wsp
Financial Times : http://on.ft.com/1J7bZ20
Financial Reporter : http://bit.ly/1Tp1nms
FTfm : http://bit.ly/1J7c9Xf
HUFFPOST : http://huff.to/1wthxgF
Conferences IIF 2019: https://youtu.be/fj9TIIQjFMw?list=PLJDiecAPqXi32WfDsCAULcjpAA4w8aAiX
WEF 2019 : https://www.youtube.com/watch?v=D4dXkx5EzMw
CBS News : https://www.cbsnews.com/news/cleaning-up-the-world-of-social-media-one-blunder-at-a-time
FTF : https://www.ftfnews.com/event/smac
Techonomy : https://techonomy.com/conf/policy/perspectives/the-social-media-dilemma-for-regulated-industries/
Hub Culture : https://www.youtube.com/watch?v=qy6kEXVoTMg

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