We had the good fortune of connecting with Cayla Penenberg and we’ve shared our conversation below.

Hi Cayla, why did you pursue a creative career?
I decided to pursue a creative career in graphic design because it’s something I love doing. It’s an expressive field and a communication art form. Originally, I enjoyed drawing and painting for many years then a few years ago I decided to become a graphic designer. It was more practical and allowed me to be highly creative. In addition, I am extremely passionate about typography, branding, photography, illustration, packaging, and layouts. I have become proficient in the Adobe Creative Suite which has expanded my creative skill set.

Alright, so let’s move onto what keeps you busy professionally?

I utilize various styles and types of graphic design for print and digital including illustration, typography, layouts, branding, packaging, animation, and web design. My illustrative style has a children’s aesthetic and audience. I designed a typographic illustration of Ruth Bader Ginsburg that is showcased in a group art show for social justice, which is very exciting! Also, I like to design unique illustrations for my branding concepts so they stand out. My packaging designs would stand out on the shelves, having gone through the process of creating mood boards, sketches, dielines, and multiple mockups.

I am proficient in the Adobe Creative Suite including Adobe Photoshop, Illustrator, InDesign, and After Effects. I use these programs to design page and magazine layouts, logos, branding, and web design, utilizing my typography and illustration skills. I have designed logos, branding, social media posts, and websites for small businesses which help them grow their client bases. I also worked on the SMC Go App with the design team at Santa Monica College which won an award for Best Design at the Modo Labs Appademy Awards.

I am extremely detail oriented, hard working, and focused when it comes to design. It is not for everyone and you don’t need to be a fine artist to be successful, but it does help. It is creative, but you must also be flexible and communicative when working with clients or colleagues. It is not something you can do in isolation, you need feedback, and a community of other hard working designers to collaborate with or for support. Design is meant to be seen in the world and graphic design is easy to continuously edit and at some point you just have to decide that it is complete.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

I would definitely take them to various beaches from Laguna to Malibu. In LA, I would take them to Santa Monica and Venice to see the sites like the Santa Monica Pier, Third Street Promenade and the Venice Boardwalk. I’d take them hiking in Topanga Canyon to see the view of the city or in Griffith Park where you can see the Hollywood Sign. We would shop for delicious farm to table produce from farmer’s markets in Santa Monica or the biggest one in Hollywood. I would definitely take them to eat at Erewhon, the hot food there is organic and delicious! If they wanted to shop, we would head to Melrose for vintage clothes.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my mother Anna Penenberg who wrote and published her Amazon Bestselling memoir, Dancing in the Narrows, last year. I designed some of her social media touch points to promote her book while I lived with her during the pandemic. I also dedicate it to Santa Monica College and my professors and colleagues there for teaching me various styles of graphic design. Also, my yoga teacher Devi Dyal and my sister Dana Penenberg who is a craniosacral practitioner. My 93-year-old grandmother Sarelyn is an artist and oil painter, who has taken me to museums and inspired me to paint and pursue a career in the arts. Lastly, I would like to thank my friends and family for their continued support.

Website: https://caylapenenberg.com/

Instagram: https://www.instagram.com/cayladesigns/

Linkedin: https://www.linkedin.com/in/cayla-penenberg

Twitter: https://twitter.com/cayladesigns

Facebook: https://m.facebook.com/CAYLAdesigns/

Image Credits
Anna Penenberg, Nicholas Cusato, Cayla Penenberg

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