We had the good fortune of connecting with Chevonne Cloud and we’ve shared our conversation below.
Hi Chevonne, what matters most to you?
The principals that I always value when it comes to being a creative entrepreneur are ambition and confidence. To me, those are the key components to being a successful entrepreneur and small business owner. When in doubt, I tell myself to just do it, and go for it regardless. A lot of times as creatives, we overthink and question our next move. In those moments I remind myself of that old saying “ain’t nothing to it, but to do it” and execute all of my creative ideas. If you’re not confident in your brand, how can you expect anyone else to be? And at the same time I have to maintain that same confidence even when I don’t get the positive support that I was hoping for. I don’t let things such as minimal likes on a social media post get under my skin. The number of likes don’t matter to me, it’s all about brand awareness. You may not double click to like, but you see me and eventually my brand will be undeniable to you. I honestly feel that as long as you keep trying and putting in the effort, things will come into fruition.
Alright, so let’s move onto what keeps you busy professionally?
I’ve been a creative since birth, from drawing and graphic design to writing short stories. Also, when I was a little girl I wanted to be a fashion designer when I grew up. With my brand Friday Night Vibe, I’ve had the opportunity to combine all of my creative skills into one. Friday Night Vibe is an all natural & eco friendly luxury Coco Apricot Creme Wax candle brand. My motto is to provide Friday night vibes for every day of the week. My whole goal is to create a total vibe from the scent down to the reusable luxury vessels that I carefully pair each scent with. The thing I love most about my brand is that I get to combine all of my skills and passions into one. I get to utilize my love for graphics and typography by creating the logos, labels and branding for my business. I use my passion for fashion and apply it to the way I design my candles and release them in limited edition drops similar to a high fashion clothing brand. And I was also able to develop a new skill that I am totally in love with, which is candle making. One of the lessons I’ve learned along the way is to constantly represent and promote your own brand at all times, even when it seems annoying. You have to be your biggest fan. Another lesson I’ve learned is to never give up, as cliche as it sounds it is so true! Oh and last but not least, it’s okay to be busy. Balancing work and home life is important but your real loved ones will understand and support you when you have to put those extra hours into your small business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spot in the city is Griffith Park. Whenever I have friends or family in town, I live to take them up there for a hike up to the Hollywood sign and the great views at the observatory. I would also take them to Venice beach because well, it’s just iconic, a California staple. Next we would go to Chuys Tacos Dorados for some yummy Mexican food and then downtown Pasadena for some chills drinks and bar hopping.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shout out to my 11 year old brother who always steps in as my assistant when needed. He’s the best little brother a girl could ask for.