We had the good fortune of connecting with Christina Wong and we’ve shared our conversation below.
Hi Christina, what role has risk played in your life or career?
I have an illustration from artist Jeremyville hanging on my wall that says, “Trust In Your Ideas and Jump.” That trust jump is the hardest part about risk because you don’t know what lies ahead. It’s unknown, it’s scary as hell and exhilarating at the same time. Walking away from a salaried full-time job (that I loved) to go all-in on Baking With Chickens was the biggest risk of my life/career. That leap of faith has been freeing, eye-opening, and humbling. I still worry about whether or not others will see the value in what I create, or if the risk will pay off but I trust in my ideas and the life I want to create for myself. Zero regrets. Risk is a necessary part of growth. Growth doesn’t happen without taking risks and stepping out of our comfort zone. Combating the fear of failure is just a mindset change: It’s not a failure as long as I learn something from it and continue to move forward. Take many small risks. Don’t be afraid to fail fast and often. Trust in your ideas and jump.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
BWC Studios (Baking With Chickens) is an award-winning content creation studio where we create content and tell stories for brands and businesses. Our work won a Clio Cannabis award and a Marcom Gold Award. At Baking With Chickens, our own digital media channel (video, photography, written), I create art through my baked goods using eggs from my backyard chickens. It’s funny, informative, entertaining, inspiring, and a window into our slice of life with chickens. Recently, we partnered with ClixTV (a new streaming digital TV network) to stream episodes of “Baking With Chickens” and have partnered with a few exciting cannabis brands to create recipes and content for their audience. Trying to keep up with the unrealistic expectations of social media channels to organically grow our community has been a massive challenge. Posting full 10-minute long episodes weekly to YouTube, plus daily posts on Instagram feed, stories, reels, twice-daily posts on TikTok, plus Pinterest, Twitter, blog, etc. on top of constant engagement and interaction are impossible without making sacrifices. We can’t do it all and we refuse to kill ourselves trying to meet unrealistic expectations to feed the beast. We’ve realized that creating community and remaining authentic to our voice and the stories we tell is the most important aspect. Exercising gratitude is also a good lesson and daily practice that keeps us going. We GET to do this every single day. Whatever the challenges, we are grateful and appreciative to the community and people who believe in us.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Pickup breakfast from Belle’s Bagels and coffee next door at Cafe de Leche. Late morning hike at Griffith Park to enjoy the beautiful LA views and nature. Lunch at Grand Central Market, one of my favorite places to take people to eat in Los Angeles. It’s a bustling microcosm of delicious experiences in the heart of downtown. Drive up the coast on PCH through Malibu up to Ventura County to enjoy the ocean and beach views. Afternoon picnic at Jolly Oyster at San Buenaventura State Beach in Ventura, where you can shuck fresh oysters and eat outside in the sunshine. Dinner at Manuela in DTLA because their food is delicious and they keep chickens in the back garden and serve their eggs on the menu. Late night: Catch a concert at Hotel Cafe in Hollywood, or secret show hosted by Kensington Presents, or during summer nights an outdoor Street Food Cinema movie screening.
Who else deserves some credit and recognition?
Shoutout for artist and designer Jeremyville whose Community Service Announcement prints are a daily reminder in my life to “Trust In Your Ideas and Jump,” “Spread Love,” and “Be a Random Act of Kindness.” It’s such a seemingly small detail, but surrounding my space with his art inspires me to be the best version of myself.
Dustin Hughes, Baking With Chickens