We had the good fortune of connecting with Christine Liu and we’ve shared our conversation below.

Hi Christine, what do you want people to remember about you?
It’s my hope that people remember me as someone who cares deeply for others. That love is expressed through baking and my passion for taking care of the planet, as these are the things that bring me joy that I believe can help make the world a little better than it was before.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Most cookie shops and bakeries don’t have a heavy emphasis on sustainability. While an organic cookie business won’t solve climate change overnight, I’ve always had a firm belief that with whatever you do, do it well. So, I bridged my two passions, sustainability, and cookies together, and began Christine’s Cookie Co. with the vision to bake all-organic cookies that were as locally sourced as possible, educating consumers about where their food comes from, as well as other areas of sustainability.

I started refining my chocolate walnut cookie recipe during the pandemic and gave out lots of samples to friends and family, and received positive feedback that made me want to move forward. My husband and I then took steps to figure out where we could find a commercial kitchen space to bake, and began to spread the word. We started baking on a bi-weekly basis every Saturday, and slowly but surely, we started to gain a customer base. We’re now getting out into our local area by doing multiple pop-up events every month and just had one of our most successful weekends yet as a business!

Running a food business is no easy feat – there’s a lot of manual labor involved, and it can be physically tiring with tough hours. We tried our best to focus our efforts on what was most profitable for us, eventually moving away from deliveries to focusing on pop up events. Though I wanted to provide multiple fulfillment options, my husband and I decided that it was ultimately best for us to focus on what would bring us the most growth and sales. Learning to say no is so important if you want to grow as a small business.

If you ever get the chance to try our cookies, do take a moment to consider where all the ingredients came from, or educate yourself about sustainability and food justice through our blog. We post monthly interviews and posts on there, with the intention to help you appreciate our cookies even more and further educate ourselves!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Jose/Silicon Valley – The Source Zero, Black & Brown, True Foods Kitchen, Oren’s Hummus Shop, Blue Line Pizza, Redemption, Backayard, Dish Dash, Santa Cruz beaches, any hikes throughout the area Who else deserves some credit and recognition?
I’d like to recognize my previous boss, Ashley Merz – I was one of her first part-time employees at her store, The Source Zero, which is a local zero waste shop in San Jose. She gave me a lot of creative freedom and the opportunity to help develop the brand and business, and I learned so much about what it takes to run a small business. The experience I had working for her gave me the confidence to pursue my own cookie business, and she was so supportive of me doing so.

Website: https://christinescookie.com/

Instagram: https://www.instagram.com/christinescookie/

Facebook: https://www.facebook.com/christinescookie/

Yelp: https://www.yelp.com/biz/christines-cookie-san-jose-4

Image Credits
Christine Liu

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