We had the good fortune of connecting with Colbie Johnson and we’ve shared our conversation below.
Hi Colbie, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I used to have a t-shirt business. I tried to hire freelancers to design the shirts and create the branding, and it was not good. Not at all. I think I went through four designers trying to get the look I wanted, and completely wasted time and money. So I decided to try and design it myself, and fell in love with design. I watched every tutorial I could find, and I even designed my own website for that t-shirt brand as well. Through the entire process, I learned that I loved creating that business more than actually running it. So I thought, maybe I can help others to do the same and started investing in courses to up my design game. Then I told a friend that I wanted to start designing, and he sent a referral my way. Then the referrals just kept coming, and here I am today.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m a brand and web designer that loves to create memorable brands for my clients while giving them business coaching along the way. I think my authenticity sets me apart. It would be so easy to look at other established designer’s styles, their IG feeds, and say that’s what made them successful, and copy that. It worked for them, it will work for me right? But I think that’s where we all get it wrong from freelancers, to creatives, and businesses. I decided to show up as me authentically in how I talk, design, and present myself. I realized that I’m the secret sauce, and that alone would make me stand out from the other designers and win clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Man! So many of my favorite restaurants have closed like Picca and Broken Spanish. We would have to hit up:
Sip&Sonder -for some great coffee and vibes
Post&Beam – for jerk catfish
Bludsos – for bomb ribs and brisket
Venice – for the beach version of hollywood
As cliche as walking around Hollywood sounds and is, its also highly entertaining for about 30 minutes. I used to work in Hollywood and the people I saw!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to my husband Reggie Johnson for supporting me and my dreams
Miranda Bakewell (The Desert Rubie) https://www.instagram.com/thedesertrubie/