We had the good fortune of connecting with Collette Geers and we’ve shared our conversation below.
Hi Collette, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
During my own wedding planning, I found myself completely uninspired by page upon page of designs that just didn’t feel like me. Some pieces came close, but nothing I was finding really spoke to me. I decided to design my own invitations and loved every minute of it. In the coming years, when my friends were getting engaged, I heard similar frustrations from them. So, I made theirs too! I found something so satisfying in taking stories and ideas and turning them into a physical and functional piece. The design to follow that feeling brought Poppy + Birch to life just a few years later.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Poppy + Birch is a stationery design studio rooted in the simple belief that life is just too short for boring invitations. You’re throwing a once-in-a-lifetime event; your invitations should be just as spectacular! I work one-on-one with clients to create modern, colorful pieces that tell their story and excite their guests. While weddings are my bread and butter, I never shy away from an event that’s looking to make a big impression. When I started Poppy + Birch, I knew I wanted to work with as many small business vendors and suppliers as possible. As a small business owner, there is no better feeling than checking my email and seeing inquiries from clients who want to work with me. The happy dances that come from a signed contract are REAL, and I knew I wanted to provide that feeling to others as often as possible. I am proud to say that over 80% of my vendors are independently owned and operated. Fearless use of color, texture and patterns set Poppy + Birch apart from the crowd. I’m not into stuffy, pastel, or typical. I’m here for the bold and the unexpected. And wax seals. I am ALWAYS here for wax seals.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My absolute favorite part about living in LA is all the fantastic food and drink options. If you’re coming to visit me here, you’re going to get a full-blown culinary tour. All other activities will merely be a distraction until we get hungry again. LA is huge so let’s take it by neighborhood, shall we?
Culver City: If you’re tired after your flight, you should absolutely head to my favorite local coffee spot, Super Domestic. Their dirty chai is fantastic and will give you the kick you need to start this vacation right! And since you’re here, you might as well plan for dinner at Kuusta. If you’re a cheese lover like me, this is going to be your new happy place. Wednesdays are their raclette night and with their extensive wine list, you’re gonna be spending some serious time here.
Downtown LA: Even if you’re not an early riser, the LA Flower Market is absolutely worth getting up at 6 am. Grab breakfast at Poppy + Rose (get the scramble, thank me later.) then fawn over all blocks and blocks of gorgeous flowers to your hearts’ content. Downtown is also my favorite place for a night out. Throw on something cute because it’s time for a rooftop bar hop. Catch the sunset at Spire 73; it is located on the top floor of the tallest building in Downtown and the view on a clear day is phenomenal. You’ll need some food after, so head to Cole’s for the best French dip in Los Angeles (yeah I said it Philippe’s fans!). Then cap off our night with some tiki-inspired drinks at Broken Shaker and the NoMad Hotel.
Silverlake: Get your shop on! Head to the Silverlake flea market to get yourself some seriously awesome souvenirs. On the off chance you don’t find something you love, you could always head to Alchemy Tattoo and get you something more permanent… Look, I’m not saying you have to get a tattoo, but if you wanted to, I would get one here. Tattoos or not, it’s important that you cap off your trip with a bottle of wine and some freaking incredible deep-dish pizza at Masa of Echo Park.
Who else deserves some credit and recognition?
My husband, one hundred percent! I never would have had the guts to quit my steady job and pursue my own business without his unwavering support. His encouragement and insight are priceless, and I can never thank him enough for believing in me the way he does. Additionally, Laney Schenk of Design By Laney has been an invaluable resource for me. She is the person who helped me realize stationery design was not only an option, but a viable career choice. Her business resources were crucial when I was getting started, and continue to help me grow today.