We had the good fortune of connecting with Creans and we’ve shared our conversation below.
Hi Creans, why did you pursue a creative career?
I pursued an artistic & creative career because ever since I was a kid i found that when I listened to music my mind would quickly go to a place inside the music. Music completely took over my mind and my soul. Eventually I was curious about how it was made, what it could look like on stage and what it might feel like to perform it. I was drawn to instruments that were in my house (primarily the piano and the guitar) and I began to express my thoughts & feelings through creating my own music.
Everybody has a purpose and my purpose is to create music. After writing and producing my own songs while also achieving a degree in architecture, I ended up being in a group (PhilNGood) with DJ Hapa, JRythm & DPA and we made some great unofficial remixes for the likes of Rhianna, Bebe Rexha, Justin Bieber that generated millions of streams. That’s when my music business side started taking off, and now looking back that’s also where my music career truly began.
Let’s talk shop? Tell us more about your career, what can you share with our community?
One of the main things that sets me apart from other producers and songwriters is my degree in Architecture. Although I have also gone to school for Audio Production and Sound Design, my experience as an architect allows me to approach music creation with a unique set of skills. I apply the same type of macro & micro thinking used as a successful designer to really focus on the unique details of my songs. I also approach my music and sounds in a very visual way. Feelings and emotions are translated first in my mind similar to a movie or show playing out in my head while I’m creating. I attribute much of that process to the visual model-building skills I developed in architecture school. Now that I’ve honed in on my sound, I’m starting to develop assets that are in alignment with my music like 3D art, NFTs, graphics and visual experiences that will bring the fan deeper into my vision and let them have their own experience with it.
One of the major lessons I’ve learned from my journey as a musician and producer is to harvest my unique set of experience and talent in one thing and use that for the building blocks of my music. Since everyone has basically all the same instruments and tools it’s really about how each person expresses their own vision.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had my best friend visiting LA the first place I would take them to would be any of the amazing food scenes we have here in the city. Depending on the flavor or vibe we were in the mood for I’d choose from the show-stopping menus along the La Cienega corridor (aka Restaurant Row), the understated hidden gems packed along Silver Lake Boulevard or westside to Santa Monica or Malibu for a more laid back oceanside vibe.
Next on my list would have to be a visit to Santee Alley and the shopping district in Downtown LA. Not only are there prices and selection amazing, but it has a vibe unique to LA from the street hotdogs to the endless amounts of unique fashion found only in that part of the city.
We’d definitely have to spend some time outside enjoying the beautiful weather and places LA has to offer from the iconic hiking trails in the Hollywood Hills (like the Observatory and Griffith Park) to Venice Beach and the boardwalk and hopefully catch an outdoor show at the historic Hollywood Bowl.
I would most certainly find a venue each night to go and enjoy our local music scene, with favorites in Hollywood like Madame Siam, The Dime and Poppy (the old Hemingway’s spot), in DTLA we’d hit up The Edison, El Dorado and La Descarga, heading to Santa Monica we’d visit Harvelle’s and Circle Bar, in WEHO we’d have to visit the Doheny Room and Bootsy Bellows. What’s great about all of these venues is the wide range of music genres, people and ambiance they offer.
Ultimately the things our city represent is a deep and rich history with creativity, culture, fashion, food and entertainment. It’d be hard to capture all of the amazing things we have in just one week, but this would be a good start!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shoutout to my mentor, Chris Rosa. He’s a manager/consultant who also happens to be a multi-platinum producer, songwriter and engineer. We first met in 2018 when I was working on an unreleased instrumental EP called “The Impossible Line” that was being mixed by Grammy award-winning engineer Bob Horn. From the moment I first sat down with Chris it was clear that his extensive knowledge, experience and expertise would be a perfect fit for me to hone my career, brand and music. In addition to his technical skills, his authentic & genuine nature is, in my opinion, his greatest asset. The music industry is full of clout-chasers and short-sighted transactional relationships and Chris is everything opposite of that. He has taught me how to embrace my unique talents while staying down-to-earth. His skills in the studio are mind-blowing and there’s few people who can top his ability to create hit records time after time. There’s no issue or problem that he doesn’t know how to solve and he does so with a humble attitude always leaving the situation better than he found it.