We had the good fortune of connecting with Crystal Hines and we’ve shared our conversation below.
Hi Crystal, we’d love to hear more about how you thought about starting your own business?
My entrepreneurship journey started almost 15 years ago when; after seeing a void in the blog world; I founded an art-based digital platform called, AMMO. My thought process was to always want to promote, share, and support Black artists. While thinking of how to expand this platform I ventured into the idea of a physical space which is what Super is today,
Alright, so let’s move onto what keeps you busy professionally?
I grew up in an artists environment so my passion for art and the arts was embedded in me from my youth. Born and raised in Newark, NJ, the city of the arts; I started my career in service to the artist community and have never stopped. Whether it’s Fashion, Visual Arts, Filmmaking; I want to always see our work get the recognition it deserves in the present.
Being artistically inclined doesn’t lend to being business minded for me so the challenges I have always had is not always making the right choices on the business sector.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is actually happening in 2 weeks so I plan to take her to Great White for lunch in Venice, Post & Beam for dinner in Crenshaw, and Bandini in Silverlake for wine!
Who else deserves some credit and recognition?
I’d like to credit my time at; what I like to call the “institute”; VIBE Magazine. The editors; namely Danyel Smith and Memsor Kamarake; really opened my mind and expanded my world view of Blackness as it relates to culture and the arts.
Headshot: Jerome Shaw All graphics: Courtesy of Super Media Company LLC