We had the good fortune of connecting with Cydney Simone and we’ve shared our conversation below.
Hi Cydney, is there something that you feel is most responsible for your success?
I am a fashion and lifestyle content creator so the biggest secret behind my success would be consistency. I know it can sound cliche because it sounds so simple to “ be consistent” but it is deeper than the surface. As a content creator you need to stay consistent to grow in all aspects of the business. Consistency allows you to grow your presence online, keeps your followers engaged and even grow mentally everyday. It helps you stay knowledgeable on new concepts that are happening in your industry. Posting everyday is not easy, it’s very challenging to create enough content, it can become stressful. Especially since it is in the creative field sometimes there are mental blocks when you get stuck and run out of ideas. In this field you have to keep going if you want to do this full time and make yourself a successful brand. Because at the end of the day, in this industry you are your business. You can only blame yourself if you are not being consistent and following through with your ideas. Overall, consistency has helped me build more trust with my audience but also helped me create a routine and schedule for my brand.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started my journey just having a love for clothes and putting outfits together. It’s something that genuinely makes me happy. It’s so fun trying different looks and expressing myself through clothes. So far I am so proud of all of the brands and opportunities I have had the chance to work with since starting this journey. I’ve had some full circle moments with brands I used to love as a teenager and now I am working with them professionally as an adult. Along with the experiences, I am also very proud of the person I am today because of my platforms, it has definitely made me more of an outgoing person. I’ve stopped letting outside opinions stop me from accomplishing my goals.
Content creating is very rewarding but there are definitely challenges when you are putting yourself on social media with the potential of the world being able to watch you. There are a lot of people who support you online but a lot of random people who will say negative comments and could care less about you as a person. You really have to be strong and not let the negative people get to you mentally.
Comparison is also another mental challenge that creators deal with. It is so easy to compare your numbers and growth to other creators online, and in turn makes you feel like you are not doing enough. When really everyone’s path to success is different from one another. In this industry one person might reach certain goals in 6 months and for the next person it might take two years. So, it is important to never give up and focus on your own timeline. Also, being a black creator, you have to work twice as hard just to be seen or noticed. So just showing up for yourself is the main key to making your brand successful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was in town for the weekend I would show her a variety of places in LA. For brunch or dinner we would definitely go to restaurants like Elephante, Bottega Louie, Ysabel, Bacari Silverlake, Joeys DTLA, Laurel Hardware, and a must try breakfast spot called Met her at a Bar. The food has to be good but the aesthetic also has to be on point!
For a good shopping experience I would take her shopping to the Century City mall, the Grove, and show her the Melrose/Fairfax area. I would also have her do a morning hike at Runyon Canyon and have a beach day in Malibu.
Also, I love a good day party! If there was an Andre Powers Link Up event or we could even do a day party at Penthouse Dayclub or Beauty & Essex. I like going to events where I can network and everyone is there for a good vibes and music. Lastly, for a nightclub I would take her to Poppy or Nightingale.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to give a shoutout to my sister and friends! Without them I would have not made it this far. I definitely struggled with confidence and fear or judgment in the beginning. Anytime, I had self doubt or felt indecisive I have had them to lean on for support. They have constantly helped push me out of my comfort zone. Those simple words of encouragement and even the tough love has meant the world to me! Knowing I have such great individuals as my support system keeps me going everyday.
Other: Tik Tok: www.tiktok.com/@cydsimone