We had the good fortune of connecting with D JONES 323 and we’ve shared our conversation below.

Hi D JONES 323, can you walk us through the thought-process of starting your business?
Since I was young I was always a leader and liked to do my own thing. As a kid in middle school I used to sell candy and electronics. That’s where my entrepreneur journey started.

Then I got older and decided to follow the Nipsey Hussle blueprint and build an enterprise around my music. So now I have an entertainment industry enterprise called THLA. Which stands for THE HEART OF LA.


Let’s talk shop? Tell us more about your career, what can you share with our community?
I started off as just a music artist. Then in 2017 I took a break from releasing music. At the time I wanted to study the music industry more and also expand my skill set. So I started studying record labels and the business side of the music industry.

I also became a music producer and audio engineer as well. Which helped me take more control over my music career and my creative process. During the same time I created and launched my THLA brand and began selling merch.

My brand represents being from the heart, soul and culture of Los Angeles. My brand targets the inner city and urban areas. To connect with people, motivate and inspire people is my purpose. My motto is “Chase your dream, find a way to win.

I encourage people to always pursue their dreams no matter what challenges or trials and tribulations you face in life. Don’t make any excuses, find a way to make it happen.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the beaches in LA. My favorites are the Santa Monica pier, Venice beach, and Manhattan beach. So I love to hangout at the beach, or a nice professional studio in Downtown LA. I’m a vegan so as far as food places I like places like veggie grill, or sugar tacos on melrose ave.

Who else deserves some credit and recognition?
The most significant mentor I had throughout my journey was my life lessons and experiences. All of my mistakes and pursuit of knowledge made me who I am today. I learned and experienced a lot from simply failing and trying again over and over. Learning and studying the greats along the way.

I also read books like, rich dad poor dad, the 22 immutable laws of marketing, contagious, the 48 laws of power. I studied Nipsey Hussle a lot as well. So I kind of consider him an online mentor, because I didn’t get a chance to meet with him in person.




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