We had the good fortune of connecting with Damari Gold and we’ve shared our conversation below.

Hi Damari, can you tell us more about your background and the role it’s played in shaping who you are today?
I am a first-generation American. My mom was a Salvadorian immigrant. Like most immigrant families, we were poor, and I grew up in the projects of East Los Angeles.

Being a first-generation American impacted my life significantly, not only because of the opportunities that I now have but the ability to create generational wealth. Money was a means of survival; my mom understood that the only way she would be able to eat and feed her children was by working hard, accepting any job, and hustling at all costs.

When I came of age and began to work, money meant that I now could purchase things that I wanted and didn’t have. What money represented was the possibility of freedom. But, it took me a very long time before I could create freedom in my life.

Like most people, I lived paycheck to paycheck, I struggled with the debt I had accrued, and I felt tied down to my bills. I worked two jobs most of my adult life to work “hard” was instilled in me.

Until one day, I realized that the amount of money I made (I had made more money every year than the year before) did not determine how I felt about my situation, and I didn’t feel any closer to freedom.

And so, I sought out to live in the freedom that I desired. Understanding that debt does not control my life, no matter how much money I make, o matter how hard I worked, it would never satisfy what I was conditioned to believe (that I have to work hard to survive).

I pursued a degree in Accounting & Finance, I started my “side hustle” 10 years ago, and now I own my Tax & Accounting Firm in Huntington Beach, CA. I owe 110K in Student Loans; I don’t own a home, but I have a freedom that I never felt before. My passion is to help people understand that they can create freedom at any wage.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am the owner of The Gold Standard Accounting & Tax Inc and Damari Gold Consulting. We are not your typical accounting firm. I am most proud of the space we created (our office); it is non-conventional and something no one has ever seen before in a tax office. I spent ten years working for firms as I built my business and refining how I wanted my business to look and who I wanted to serve.

I understand non-conventional business (online space) and what it is like to be a business owner (as I am one). How to think outside of the box and help my clients feel confident about their money and finances.

It was not easy arriving at this point as I had to overcome many professional and personal obstacles. I remained determined and consistent with my desire to one day own my tax practice.

I’d like for people to know that some dreams can happen overnight and others can take years. Do not lose sight even when things seem complicated and unclear. Do not change the goal; maybe adjust the course.

Our goal as a company and brand is to help firs-gens and those making money creating generational wealth to feel confident about what they are doing with their money, understand that freedom can be created at any wage and that we have an opportunity to live out our dreams!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I personally love the beach and all beach cities.

I would start at Santa Monica, work my way down all of the popular piers and beaches like Venice, Redondo, Palos Verdes, Long Beach, Huntington, Newport Beach, and Laguna.

Who else deserves some credit and recognition?
First, I want to thank my Mother, Martha Franco, for risking her life to come to this country and for everything she taught me. She is the reason I pursued my education, followed my heart, opened my business, and created the generational wealth that she did not have.

Special thanks to my partner in life and business, James Steffler. Your love and support mean the world to me. I couldn’t do this without you.

Thank you to all my friends and family that continue to support me and believe in what I am doing to impact other Women’s lives.

Website: https://www.damarigold.com/

Instagram: https://www.instagram.com/damarigold

Image Credits
Photos by Albert Barragan

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