We had the good fortune of connecting with Damion Pasion Jones and we’ve shared our conversation below.

Hi Damion Pasion, can you walk us through the thought-process of starting your business?
When I decided to start my own business, a boutique interior design firm owned by an African American male, there were several nudges from the universe that had taken place in my life.  The catalyst being I had just been fired by another West Hollywood/Beverly Hills reputable design house and furnishing showroom for the third time in as many years in February of 2020. The central reason for me being fired was neither with my design savoir’ faire, nor customer service skills (I received the highest score on secret shoppers in Roche Bobois Beverly Hill’s History) or anything like that. I got fired because I couldn’t be controlled or put into a box. I would get reprimanded for spending way too much time with the client who was just their buying a coffee table, or a small decorative piece. In retail they are the starter client. The hope is that when they start with small purchase, the company will continue to groom the client to build allegiance to the brand.  When you are in sells, on commission, and those credit card bills are due, most sells reps head for the couple that just stepped out of a Ferrari.  The “starter clients” are the cornerstone to the mission of PIDA Interior Design Solutions. The clients who may not have a lot to spend but yearn for a space that is value driven and aesthetically breathtaking. I am here on the ground working with anyone who has some money to spend furnishing their space and an openness to evolving their taste and style. My first few clients live in SRO’s and small studio apartments.

What should our readers know about your business?
What sets PIDA interior design solutions apart from the crowd is our willingness and our wanting to work with pretty much anyone who has four walls, who has a little money to spend, or a lot of money is bad, and just once a better evolved aesthetic. We don’t turn nose up and we don’t force our way onto others. We take our time with every client to get to know who they are, what their needs are as far as function, and what is their dream space look like. Working with everyone, those living in the marginal skirts of society, the ones that we see that everyone may snub their nose too, those are my clients. The biggest challenge is that I faced then I face now after about a year and a half of running my business. Is how do I become profitable working with just the budget challenged clients. My hope is that over the course of the next few years it will begin to balance itself out. I am not in this business to get rich I want to continue to do what I love doing, which is the interior design and helping people evolve their space. I think the most important thing I would like to understand is that where there is a will there is a way.  PIDA Interior Design Solutions will be expanding to New York City, which will be our luxury arm of the company run by Eugene Matthews. Our 5 year plan includes growth in Mexico, West Africa, Atlanta, and South Beach. These are all places that I love and that have a very special meaning to me and where I think that this company’s mission will be received with open arms.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Whenever friends visit me in Los Angeles, I can take them to Perch, for the wonderful panoramic view of the city, the food is fabulous, service is great, the drinks are strong, and sometimes wonderful jazz sets (and you can smoke cigars at their rooftop bar). Second place we’d have to go is to a museum, anyone will do: LACMA, the Broad, and the Hammer Museum of Modern art. We would have to hit up one the many beaches here, Santa Monica being my favorite. Maybe some chicken wings in Koreatown and see a movie at the TCL Chinese theater in Hollywood. If there was an opera in town, I would twist their arm and make them join me (I can’t wait for Giuseppe Verdi’s AIDA), and the rest of the time would be spent walking around downtown with our headphones listening to trap music, whilst eating at Grand Central Market or any one of the eateries in the historic core.

Who else deserves some credit and recognition?
I can never show enough gratitude and appreciation to my former mentor and interior design guru the lovely and intelligent Lorraine Nazareth of Roche Bobois. She discovered me. I got the job the that a million designers wanted and worked there for 4 years and a half. When I started at Roche Bobois in 2014, i had not even a tiny bit of experience in the world of decoration, let alone one of the most sought-after brands for Los Angeles’ nouveau riche. I had previous experience in the luxury sector as a manager for Louis Vuitton, Ralph Lauren, BCBG, and Donna Karen, but as soon found that was a very different experience. Lorraine was great teacher, and amazing leader, and a good human being.




Facebook: https://www.facebook.com/PIDAInteriorDesignSolutions/

Other: https://business.google.com/posts/l/08576529274927192827

Image Credits
Interior Designer: Damion Pasion Jones Pop Artist: Damion Pasion Jones Photo Editor: Ryku Bella Photographer: Ryku Bella

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