We had the good fortune of connecting with Dana Tate and we’ve shared our conversation below.

Hi Dana, what was your thought process behind starting your own business?
I struggled with adult acne. I lacked confidence because of it. My thought process behind starting my business was to promote wellness and confidence dealing with the issue of adult acne. I wanted to start a brand that represented who I am and I wanted to inspire others. I wanted to share my journey through my business.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a small internet based company and I also work full time at a college. It has not been easy balancing both careers but my goal is to one day turn my business into a full-time job. My company started off as a concept and an idea but because of my own personal struggles with acne I wanted to do something to change the way my skin looked so I started Sherell Skincare as a personal brand to promote healthy skin at an affordable cost. Last year it was extremely tough due to COVID19. I wasn’t able to work events and had to sell mainly online. I would like to continue to do events again to offer customers an opportunity to purchase my products in person and not just online.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Long Beach is my favorite city. I lived there for years and I really enjoyed the scenery. When one of my friends would come to visit the first place we would hit up would be Roscoe’s Chicken and Waffles. Next , the Pike to check out the outlets , and then hit up Pine Ave for day brunches.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
CeeCee Marie is my esthetician at Shesrare Beauty Bar in Inglewood. I came to her with very problematic skin. I started to learn how to take care of my skin and what types of products work best for me. I was inspired to create my own brand based based on my visits to CeeCee. I needed to learn how to take care of my skin after my visit.

Website: www.SherellSkincare.com

Instagram: SherellSkincare

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