We had the good fortune of connecting with Dane Baker and we’ve shared our conversation below.
Hi Dane, what was your thought process behind starting your own business?
EcoCart started with the mission to make the fight against climate change easy, affordable, and accessible for everyone, working to leverage the immense power of digital commerce as a force for good. We enable businesses to be more sustainable by calculating and offsetting the carbon emissions of their operations by supporting verified carbon offset projects that work to reduce, remove, or prevent carbon and other GHG emissions. These projects take place all over the world, they ensure forests are protected, provide clean water and fuel efficient cookstoves to families in need, and help build wind farms and other forms of renewable energy. Each project has an element of social good and aligns with various UN Sustinable Development Goals, ensuring it positively impacts the community in which it takes place.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
While running a previous company, my co-founder Peter and I realized the difficulties of scaling a business while staying rigorous with sustainability ambitions—everything had an unavoidable carbon footprint and we, like many other businesses, had to prioritize their bottom line as a company over what was best for the environment.
Soon after, Peter and I were introduced to the carbon offset market as a means to reduce the environmental effect of the ‘unavoidable carbon footprint’. After much, much, research and due diligence, EcoCart was born.
After over a year of hard work, we successfully raised a seed round of $3M led by Base10 Partners, with participation from a syndicate of e-commerce-focused angel investors. This funding has allowed EcoCart to accelerate growth and create an even bigger positive impact on the planet.
Almost two years since the initial launch, EcoCart now has over 2,000 merchants including Walmart, BarkBox, Enfamil, Utz Snacks, Olipop, JuneShine, Siete Foods, Cuts Clothing, etc.. As a whole, the EcoCart community has offset over 25 million tons of carbon—a number that is constantly growing as we continue the fight against climate change.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely take them to the Fryman Canyon Loop for a hike and a great view. Next, we’d make our way to Venice to ride bikes and grab a beer on the beach. I’d finish off our day with dinner at Barone’s and start our night at the Bungalow in Santa Monica.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to thank my parents for instilling the confidence in me know that I can do whatever I set my mind to, and for raising me to strive to make the world a better place.